Loneliness is the feeling of being disconnected from others, when there is a gap between the social connections we desire and those we receive.

Generation Zs surveyed are significantly more likely than any other generation to experience the feelings associated with loneliness. In fact, almost 30% of Gen Zs we surveyed in Singapore feel that they have no one to talk to about their struggles. This is despite them being active users of social media.

How can we make it easier to receive the right doses of meaningful social connection?