Social organisations’ fundraising efforts are often inconsistent, especially during an economic downturn. They focus their funds on helping beneficiaries instead of marketing, and most have limited manpower. How can we mobilise the art community to support these organisations financially, and also strengthen awareness of their mission through merchandise?
guub aims to provide social organisations with an alternative way of fundraising by connecting them with local artists to produce limited edition merchandise. As an end-to-end merchandise platform, we match them with an artist, take care of production and fulfilment, and also provide a platform for sales.
Through these merchandises and collaborations with artists. Social organisations not only have an opportunity to raise funds but also reach out to new audiences through the buzz generated from these collaborations. We also aim to highlight the themes related to the organisation and its mission and provide an avenue to increase its brand awareness.
