BUBBLON

In response to "After listening to our sharing, why would you be interested in purchasing our product?"

Depends on the price.

In response to "Do you think that the BBT industry will be able to achieve sustainability?"

Yes

In response to "Which features in our product idea are attractive and which features should we improve on? Why?"

The collapsable and reusable mug makes it easy to carry around. Does it hold the coldness of the BBT well ? It might reduce marketing for the BBT sellers as the BBT can\'t be seen from the mug. The silicon mug can it be transparent?

In response to "After listening to our sharing, why would you be interested in purchasing our product?"

no, looks hard to wash actually over time

In response to "Do you think that the BBT industry will be able to achieve sustainability?"

Yes

In response to "Which features in our product idea are attractive and which features should we improve on? Why?"

if u can simplify the washing process and focus on it, e.g. using a kind of material where u can just rinse it with plain water, rather than the need to scrub it, that will help elevate the unique proposition

In response to "After listening to our sharing, why would you be interested in purchasing our product?"

Because it will reduce the number of plastic cups used

In response to "Do you think that the BBT industry will be able to achieve sustainability?"

Yes

In response to "Which features in our product idea are attractive and which features should we improve on? Why?"

Ensuring it is leakproof and easily cleaned

In response to "After listening to our sharing, why would you be interested in purchasing our product?"

No

In response to "Do you think that the BBT industry will be able to achieve sustainability?"

Yes

In response to "Which features in our product idea are attractive and which features should we improve on? Why?"

Handle! Perhaps your team could work on an expandable straw which could be hooked onto the existing product prototype.

In response to "After listening to our sharing, why would you be interested in purchasing our product?"

It looks good, and it\'s so practical!

In response to "Do you think that the BBT industry will be able to achieve sustainability?"

Yes

In response to "Which features in our product idea are attractive and which features should we improve on? Why?"

The handle!

In response to "After listening to our sharing, why would you be interested in purchasing our product?"

Probably

In response to "Do you think that the BBT industry will be able to achieve sustainability?"

Yes

In response to "Which features in our product idea are attractive and which features should we improve on? Why?"

Good that it can be compressed to mini size. Looks like something already in the market.

In response to "After listening to our sharing, why would you be interested in purchasing our product?"

Reduction in the use of plastics and it is compressible which is more convenient.

In response to "Do you think that the BBT industry will be able to achieve sustainability?"

No

In response to "Which features in our product idea are attractive and which features should we improve on? Why?"

Compressible feature. However it could be troublesome to drink and eat the bubbles as well as cleaning the cup.

In response to "After listening to our sharing, why would you be interested in purchasing our product?"

no

In response to "Do you think that the BBT industry will be able to achieve sustainability?"

No

In response to "Which features in our product idea are attractive and which features should we improve on? Why?"

It\'s great as a gift, but as a person who travels light, this would be a hassle

In response to "After listening to our sharing, why would you be interested in purchasing our product?"

I\'m a bbt fan and always interested in purchasing a cup for bbt only, to save the environment and do my part too.

In response to "Do you think that the BBT industry will be able to achieve sustainability?"

Yes

In response to "Which features in our product idea are attractive and which features should we improve on? Why?"

Compressible is great! Maybe the physical appearance can be improved.

In response to "After listening to our sharing, why would you be interested in purchasing our product?"

Cup is collapsible and silicon being the material of use would enable consumers to enjoy both cold and hot drinks which is a added benefit.

In response to "Do you think that the BBT industry will be able to achieve sustainability?"

No

In response to "Which features in our product idea are attractive and which features should we improve on? Why?"

Collapsible mechanism is the most attractive, it provides portability and would not take up space in our bags. The collapsible mechanism however introduces a possible drawback, which is the hygiene portion. It may be difficulty to clean the grooves of the cup.

In response to "After listening to our sharing, why would you be interested in purchasing our product?"

I would be interested as the product and project idea is meaningful. The functionality of having a compressible cup is attractive as it ensures greater convenience in carrying the cups around.

In response to "Do you think that the BBT industry will be able to achieve sustainability?"

Yes

In response to "Which features in our product idea are attractive and which features should we improve on? Why?"

compressible is a good feature. The inclusion of a straw option may be a good idea to ensure those that like to slurp on their straws are taken care of. In addition, I am concerned that bubble tea pearls that are left in the strainer without being in any liquid (e.g., person has already finished half the drink) may dry up after hours, so it would be good to develop and test the prototype.

In response to "After listening to our sharing, why would you be interested in purchasing our product?"

Collapsible design makes it easy to carry around

In response to "Do you think that the BBT industry will be able to achieve sustainability?"

No

In response to "Which features in our product idea are attractive and which features should we improve on? Why?"

Collapsible design, easy to carry around as it is space saving

In response to "After listening to our sharing, why would you be interested in purchasing our product?"

Yes!

In response to "Do you think that the BBT industry will be able to achieve sustainability?"

Yes

In response to "Which features in our product idea are attractive and which features should we improve on? Why?"

Design and colours

In response to "After listening to our sharing, why would you be interested in purchasing our product?"

Convenience, durability

In response to "Do you think that the BBT industry will be able to achieve sustainability?"

No

In response to "Which features in our product idea are attractive and which features should we improve on? Why?"

The concept of collapsable and modular but it still lacks in making the material more organic/ biodegradable the composite of the material can be changed and the number of parts required to manufacture the cup needs to be reduced in order to make it feasible along with a better and minimal cup in general

In response to "After listening to our sharing, why would you be interested in purchasing our product?"

No because Im not your target market

In response to "Do you think that the BBT industry will be able to achieve sustainability?"

No

In response to "Which features in our product idea are attractive and which features should we improve on? Why?"

Provide washing service for bubble tea cups or teach the sellers to wash it . Basically reusing it at the stores itself instead of expecting consumers to carry around the cups

In response to "After listening to our sharing, why would you be interested in purchasing our product?"

Convenient and collapasable, can fit in any handcarry bag.

In response to "Do you think that the BBT industry will be able to achieve sustainability?"

Yes

In response to "Which features in our product idea are attractive and which features should we improve on? Why?"

Maybe get sponsors from bubble tea companies to produce the product. If their customer bring the BBT, the customer can get discount.

In response to "After listening to our sharing, why would you be interested in purchasing our product?"

I would be interested to buy the product if the design looks beautiful! Or the colour scheme

In response to "Do you think that the BBT industry will be able to achieve sustainability?"

Yes

In response to "Which features in our product idea are attractive and which features should we improve on? Why?"

The sustainability of the product is impressive but you guys could think other materials as well. This model of cups can be hard to clean as well especially with all the edges

In response to "After listening to our sharing, why would you be interested in purchasing our product?"

If the cup doesn’t affect the customer’s experience in drinking bbt, idm purchasing this prodict

In response to "Do you think that the BBT industry will be able to achieve sustainability?"

Yes

In response to "Which features in our product idea are attractive and which features should we improve on? Why?"

The cone like shape of the cup can post as an uncomfortable way to hold a cup, maybe try having in the shape of a normal cup

In response to "After listening to our sharing, why would you be interested in purchasing our product?"

It helps to reduce plastic waste and perfect for people who loves bubble tea

In response to "Do you think that the BBT industry will be able to achieve sustainability?"

Yes

In response to "Which features in our product idea are attractive and which features should we improve on? Why?"

It is compressible and has the carrier together with the cup, also the strainer

In response to "After listening to our sharing, why would you be interested in purchasing our product?"

It is a interesting concept to reduce usage of plastics when purchasing BBT

In response to "Do you think that the BBT industry will be able to achieve sustainability?"

Yes

In response to "Which features in our product idea are attractive and which features should we improve on? Why?"

Considering that it is easily compressible, it will be easily stored in bags

In response to "After listening to our sharing, why would you be interested in purchasing our product?"

Yes!

In response to "Do you think that the BBT industry will be able to achieve sustainability?"

Yes

In response to "Which features in our product idea are attractive and which features should we improve on? Why?"

Cool to be able to dismantle it. Could u make it like a keychain? think that may help with it being portable & also create brand awareness

In response to "After listening to our sharing, why would you be interested in purchasing our product?"

i think it’s a rlly gd idea since i am someone who loves bubble tea/sweet drinks. the number of plastic cups i’ve disposed of is disappointing and it wld b gd to get something that can help me to be more environmentally friendly and i can still satisfy my bubble tea cravings without the extra guilt of contributing to the plastic waste.

In response to "Do you think that the BBT industry will be able to achieve sustainability?"

Yes

In response to "Which features in our product idea are attractive and which features should we improve on? Why?"

the idea of the cup being compressible since it is really portable and lightweight and won’t take up too much space. and the strainer is also helpful for people who don’t rlly like the pearls

In response to "After listening to our sharing, why would you be interested in purchasing our product?"

If only it is not too expensive

In response to "Do you think that the BBT industry will be able to achieve sustainability?"

Yes

In response to "Which features in our product idea are attractive and which features should we improve on? Why?"

The part where it can be compressed is an attractive feature. I think can improve on the colour and design of the cup.

In response to "After listening to our sharing, why would you be interested in purchasing our product?"

No.

In response to "Do you think that the BBT industry will be able to achieve sustainability?"

No

In response to "Which features in our product idea are attractive and which features should we improve on? Why?"

No uniqueness in features, it is not the features that you need to improve on for this problem.

In response to "After listening to our sharing, why would you be interested in purchasing our product?"

It is a pretty nice idea and really hits home to the BBT lovers. I have seen how much plastic cups were thrown due to BBT consumption.

In response to "Do you think that the BBT industry will be able to achieve sustainability?"

Yes

In response to "Which features in our product idea are attractive and which features should we improve on? Why?"

The carrier feature is pretty good since it reduce the waste of the plastic bags that we store our bbt on the way go. Something to improve on is maybe the storage of toppings? Because some might not like pearls and prefer jelly which might be more difficult to consume with the strainer. Can possibly include a silicon straw which is practical in terms of opening up for easy washing.

In response to "After listening to our sharing, why would you be interested in purchasing our product?"

It looks cute and can be compressed to fit into our everyday bags, making it convenient and practical.

In response to "Do you think that the BBT industry will be able to achieve sustainability?"

No

In response to "Which features in our product idea are attractive and which features should we improve on? Why?"

The colours are attractive but is the pink filter for the pearls/toppings? I feel it can be hard to drink both the BBT & pearls together with your product idea but some people buy BBT to enjoy it that way…

In response to "After listening to our sharing, why would you be interested in purchasing our product?"

Compressibility is a good idea

In response to "Do you think that the BBT industry will be able to achieve sustainability?"

Yes

In response to "Which features in our product idea are attractive and which features should we improve on? Why?"

Compressibility is an attractive feature, is there a way for bubble tea cups to be made from natural or sustainable materials? e.g. nasi lemak wrapped in banana leaves.

In response to "After listening to our sharing, why would you be interested in purchasing our product?"

i don\'t drink BBT but this is good for friends who do

In response to "Do you think that the BBT industry will be able to achieve sustainability?"

No

In response to "Which features in our product idea are attractive and which features should we improve on? Why?"

collapsible and having a strap is great but having the pearls at the top in the strainer is strange and the side handle would make it too bulky; it can already be held well by the ridges of the collapsible sides

In response to "After listening to our sharing, why would you be interested in purchasing our product?"

no

In response to "Do you think that the BBT industry will be able to achieve sustainability?"

Yes

In response to "Which features in our product idea are attractive and which features should we improve on? Why?"

strainer is only serves 1 purpose

In response to "After listening to our sharing, why would you be interested in purchasing our product?"

I am not a frequent consumer of bubble tea, but I can foresee that this product can easily be used for other drinks, hence I will still be interested in purchasing your product!

In response to "Do you think that the BBT industry will be able to achieve sustainability?"

Yes

In response to "Which features in our product idea are attractive and which features should we improve on? Why?"

I think I really like the idea that its collapsible, has a handle but still really compact to carry and put in my bag. I personally am still slightly confused if whether having the strainer would mean that all the pearls will be at the top of the cup, and if so, would it not cause me to only consume the pearls and not the drink since the mouth hole is small?

In response to "After listening to our sharing, why would you be interested in purchasing our product?"

I personally do not drink bubble tea that often so I do not see the long term benefits of purchasing the product.

In response to "Do you think that the BBT industry will be able to achieve sustainability?"

No

In response to "Which features in our product idea are attractive and which features should we improve on? Why?"

Its ability to become compact. This makes it more convenient to travel around with. To improve on the product, finding an alternative material to silicone would be ideal as even though it is a better substitute to plastic, it is still harmful to the environment.

In response to "After listening to our sharing, why would you be interested in purchasing our product?"

Unfortunately, not really. I have several (wide mouth) tumblers at home that achieve the same purpose. Sorry!

In response to "Do you think that the BBT industry will be able to achieve sustainability?"

No

In response to "Which features in our product idea are attractive and which features should we improve on? Why?"

I like the handle because bubble tea cups are usually sticky, but I\'d look into a leakproof version. I like the strainer idea too considering that you don\'t have a straw! But, the design of the cup itself makes it look rather unstable (with that smaller base). Maybe that might be something you relook! Good luck.

In response to "After listening to our sharing, why would you be interested in purchasing our product?"

I like the fact that you can easily make the cup compact and carry it around without too much problem

In response to "Do you think that the BBT industry will be able to achieve sustainability?"

No

In response to "Which features in our product idea are attractive and which features should we improve on? Why?"

I love the product idea in general, but I felt that the lid could introduce a lock feature to ensure that there is limited spillage.

In response to "After listening to our sharing, why would you be interested in purchasing our product?"

Personally no, because I don\'t drink bubble tea frequently. But if I were a frequent consumer, the main question would be what it would be in it for me, and how much it would cost. Only if it ends up saving me money over time would I consider purchasing it.

In response to "Do you think that the BBT industry will be able to achieve sustainability?"

No

In response to "Which features in our product idea are attractive and which features should we improve on? Why?"

I like how there\'s a separate comparment for pearls, this is something I\'ve not seen before or considered!

In response to "After listening to our sharing, why would you be interested in purchasing our product?"

To encourage environmental friendly products

In response to "Do you think that the BBT industry will be able to achieve sustainability?"

Yes

In response to "Which features in our product idea are attractive and which features should we improve on? Why?"

Reusability ofcourse. Try using environment friendly products.

In response to "After listening to our sharing, why would you be interested in purchasing our product?"

I may consider this if i drank a lot of BBT and am concerned about the impact of my contribution to plastic waste

In response to "Do you think that the BBT industry will be able to achieve sustainability?"

No

In response to "Which features in our product idea are attractive and which features should we improve on? Why?"

Advocate

In response to "After listening to our sharing, why would you be interested in purchasing our product?"

To reduce waste

In response to "Do you think that the BBT industry will be able to achieve sustainability?"

No

In response to "Which features in our product idea are attractive and which features should we improve on? Why?"

Collapsible cup

In response to "After listening to our sharing, why would you be interested in purchasing our product?"

No

In response to "Do you think that the BBT industry will be able to achieve sustainability?"

No

In response to "Which features in our product idea are attractive and which features should we improve on? Why?"

While the idea of the strainer is a good way to not use straws, it is difficult to eat the pearls together with the milk tea if left on a strainer. Perhaps if this product came together with a solution to allow the person to drink milk tea together with absorbing pearls.

In response to "After listening to our sharing, why would you be interested in purchasing our product?"

Its a good initiative to reduce using plastic

In response to "Do you think that the BBT industry will be able to achieve sustainability?"

No

In response to "Which features in our product idea are attractive and which features should we improve on? Why?"

What is interesting about this product is that it is very compact when there\'s no drink in it but what you ahve to improve on is the suitability of putting hot drinks inside too and making sure it remains hot and cold equally for a long period of time

In response to "After listening to our sharing, why would you be interested in purchasing our product?"

more sustainable as opposed to using disposable cups

In response to "Do you think that the BBT industry will be able to achieve sustainability?"

Yes

In response to "Which features in our product idea are attractive and which features should we improve on? Why?"

Handle so no need for carrier

In response to "After listening to our sharing, why would you be interested in purchasing our product?"

Perhaps 1 day when customers didn’t bring their tumbler.

In response to "Do you think that the BBT industry will be able to achieve sustainability?"

Yes

In response to "Which features in our product idea are attractive and which features should we improve on? Why?"

Collapsible.

In response to "After listening to our sharing, why would you be interested in purchasing our product?"

would bring a bottle or flask that I already own. Would only purchase one if I didn’t already have one.

In response to "Do you think that the BBT industry will be able to achieve sustainability?"

Yes

In response to "Which features in our product idea are attractive and which features should we improve on? Why?"

Silicon cups that can be compressed to take up less space in bags. I think that sipping up pearls is part of the bbt experience, so would be great if there are straws.

In response to "After listening to our sharing, why would you be interested in purchasing our product?"

No, because technically any cup or bottle should be usable and if one is aiming to reduce plastics, seem strange to make it out a synthetic material that still uses plenty of material and energy to create this object.

In response to "Do you think that the BBT industry will be able to achieve sustainability?"

No

In response to "Which features in our product idea are attractive and which features should we improve on? Why?"

I do not really understand the use of a strainer for the bubbles- and is the slurping with a straw not part of the experience of drinking bubble tea?

In response to "After listening to our sharing, why would you be interested in purchasing our product?"

I dont think i willbe interested in getting it as usually people get bubble tea on the go, either when they doing window shopping or just after their dinner. I believe it will be quite a hassle to carry the product around as you wont be sure when you will use it.

In response to "Do you think that the BBT industry will be able to achieve sustainability?"

No

In response to "Which features in our product idea are attractive and which features should we improve on? Why?"

Attractive will be compact? can be fold in. Improve will be why is there two handle? and the volume limit.

In response to "After listening to our sharing, why would you be interested in purchasing our product?"

Yes

In response to "Do you think that the BBT industry will be able to achieve sustainability?"

Yes

In response to "Which features in our product idea are attractive and which features should we improve on? Why?"

It’s collapsible, not only does it collapse and it’s easy to carry around but it’s definitely travel friendly and doesn’t take that much space

In response to "After listening to our sharing, why would you be interested in purchasing our product?"

I am a huge bbt lover myself, I could see myself purchasing if it makes more sense to switch to your product.

In response to "Do you think that the BBT industry will be able to achieve sustainability?"

No

In response to "Which features in our product idea are attractive and which features should we improve on? Why?"

The strainer. Will I consume more pearl than the drink itself?

In response to "After listening to our sharing, why would you be interested in purchasing our product?"

I will be interested to reduce carbon footprint from disposable BBT cups.

In response to "Do you think that the BBT industry will be able to achieve sustainability?"

No

In response to "Which features in our product idea are attractive and which features should we improve on? Why?"

From the picture above, the plus point is the handle and it looks relatively easy to remove and clean. The Bubbleon looks bulky and the design may not seem appealing to most.

In response to "After listening to our sharing, why would you be interested in purchasing our product?"

No. Product looks similar to collapsible cup that is available in the current market, just fitted with a \"tea filter\"

In response to "Do you think that the BBT industry will be able to achieve sustainability?"

Yes

In response to "Which features in our product idea are attractive and which features should we improve on? Why?"

Attractive: it being portable due to compact size, having a handle to hold on

In response to "After listening to our sharing, why would you be interested in purchasing our product?"

I would be interested in purchasing the product because it is looks aesthetically pleasing and would benefit the community as it is sustainable.

In response to "Do you think that the BBT industry will be able to achieve sustainability?"

Yes

In response to "Which features in our product idea are attractive and which features should we improve on? Why?"

The handle of the cup is attractive as it makes it convenient for consumers to use the cup without having the need to use extra plastic bags, making it convenient & environmentally friendly. However the strainer function may not be the best especially if it is a bubble tea cup as consumers may not be able to consume the pearl. Furthermore, with considerations that it is a bubble tea cup, the material may not good for iced/hot drinks.

In response to "After listening to our sharing, why would you be interested in purchasing our product?"

It works well for everyone!

In response to "Do you think that the BBT industry will be able to achieve sustainability?"

Yes

In response to "Which features in our product idea are attractive and which features should we improve on? Why?"

Im concerned about the strainer. Different brands have different pearl sizes - will this be an issue?

In response to "After listening to our sharing, why would you be interested in purchasing our product?"

It is going to be cost efficient and convenient as well

In response to "Do you think that the BBT industry will be able to achieve sustainability?"

No

In response to "Which features in our product idea are attractive and which features should we improve on? Why?"

The material of it is attractive and maybe you guys could work on the design. It looks kinda bulky and something which is commonly seen around nowadays

In response to "After listening to our sharing, why would you be interested in purchasing our product?"

designed in SG factor / compact size

In response to "Do you think that the BBT industry will be able to achieve sustainability?"

Yes

In response to "Which features in our product idea are attractive and which features should we improve on? Why?"

sip lid / handle grip

In response to "After listening to our sharing, why would you be interested in purchasing our product?"

It is reusable

In response to "Do you think that the BBT industry will be able to achieve sustainability?"

Yes

In response to "Which features in our product idea are attractive and which features should we improve on? Why?"

The strainer feature is great but there is no need for a new product, a more urgent need is to convince people to use the cups that they already have at home, rather than intentionally purchasing one.

In response to "After listening to our sharing, why would you be interested in purchasing our product?"

Environmentally sustainable and convenient

In response to "Do you think that the BBT industry will be able to achieve sustainability?"

Yes

In response to "Which features in our product idea are attractive and which features should we improve on? Why?"

Environmental sustainability and convenience are attractive features. Maybe improve on functionality and wash ability/durability of product so people will be more attracted to buy Em as they are Long lasting

In response to "How Can We Improve?"

What if I want a Large cup of BBT? Some people favours disposable cups as they do not need to wash the cup. Can BBT be kept cold for longer in the mug?

In response to "How Can We Improve?"

do more competitors analysis and identify the key gaps from the competitors e.g. hard to wash, forget to bring (which can lead you to deploying vending machines?) around Singapore?

In response to "How Can We Improve?"

Your these cups appear to be foldable /soft how would one be able to grip the cup firmly without squeezing the cup? and if one squeezes it will it leak out? plus if one uses the strainer to contain the pearls how is one going to access the pearls? the enjoyment is when one sucks it up at the same time So I guess focus on the recyclable cups or focus on consumers bringing their own cups I am sure most of us has a thermos of some kind plus I believe a lot of people already has reusable straws. you could do a survey to find out if people already have and encourage people to use them. and really push the stalls selling bubble tea to encourage bringing their own cups.

In response to "How Can We Improve?"

I think your team could do more research on the target audience of bubble tea shops because different groups of customers will have entirely different purchasing pattern and this could influence their probability of purchasing your product. I think your product will sell the best with environmentally conscious individuals who drinks bubbletea frequently AND have sufficient space in their bags to carry these collapsible cups. However, there is another group of target audience who drinks bubble tea - those who drink less frequently/ purchase on a whim, and those who do not have sufficient space to store these cups in their bags all the time (eg office workers who bring small purses to work). How then can your product sell to these groups of consumers who either do not find the need of buying a cup? Perhaps your team could work with bubbletea chains by allowing the return of these collapsible cups at any of the outlet in exchange for some rebate or benefits. In this case, instead of having to hold on to a cup, these individuals would be able to use and return their cups, much like the concept of how we use and return plates in hawker centres. This way, consumers who would otherwise not purchase these collapsible cups will still be using them and this will help to reduce the number of disposable cups being used and discarded! Also, there might also be questions arising about the cleanliness of using such a cup to store bubbletea. Similar to how it is when we bring tin boxes to takeaway food, it is not the responsibility of the stores to wash the cup/tim beforehand since they would have to bear the cost of water and also the time spent washing. In this case, it might also deter people from using their cups during a purchase even though they have it on hand.

In response to "How Can We Improve?"

Maybe a different way to replace straws? The satisfaction may come different with the strainer :(

In response to "How Can We Improve?"

I think the target audience should be towards the BBT owners and not consumers. BBT owners have their brand printed on their cups and it is a mobile marketing device for the business. If you target it to the business owners, and print their brands in the cups, you might be rich! Cheers!

In response to "How Can We Improve?"

Could provide portable washing equipments with the cup so that users are able to clean the cup when they are outside using the cup.

In response to "How Can We Improve?"

How many cups would need to be sold daily to make a significant impact on reducing 2.2 million cups used a day?

In response to "How Can We Improve?"

Cut on material usage in the BUBBLON. Is the handle necessary? Albeit allowing us to carry the cup, would it be really used by consumers? How is the market for collapsible cups? How has reusable (metal) straws fared in encouraging reduction of plastic usage? Does the (total) usage of BUBBLON actually cover the carbon footprints in producing it? Many questions to consider. Overall, not a novel idea, commendable but look for niche areas in the market. There might be possible gaps to be filled. Good job though! Keep going!

In response to "How Can We Improve?"

1. Inclusion of straw option 2. Check to see if pearls will dry up in the strainer when they are left for hours without being in liquid 3. Consider pitching this idea to bubble tea shops instead. Bubble tea shops already have existing branding and thus certain level of influence, therefore it might be more effective for shops to sell these to customers directly

In response to "How Can We Improve?"

Conduct a life cycle analysis to see if the cup is truly reducing waste output by the bubble tea industry. Consider also people’s behaviours that motivate/demotivate them to purchase a reusable cup as similar items are available in the market yet people are still relying on single-use food and drink containers.

In response to "How Can We Improve?"

As mentioned above try improving your qualitiative analysis of why bubble tea cups need to really be improved other than wholistically considering as to why is it really required

In response to "How Can We Improve?"

\"Renting\" the reusable cups like how we do it for electric cars and bikes. Biggest factor is convenience so to really get people to take this up is to provide channels for them to adopt. Make it easy for them

In response to "How Can We Improve?"

Include sponsors logo and logo of 3 R- Reduce, Reuse and Recycle.

In response to "How Can We Improve?"

Great idea guys. I believe that most of the most of the people do not switch to sustainable containers due to the inconvenience of it. They might be randomly walking just to see a baby shop and end up buying it. So maybe you guys could also think of disposable cups that are eco-friendly as well. So you can target both groups in the Long run. The design is quite complicated for cleaning I think so maybe you guys can improve on that ! Also maybe let the people personalise it instead of a basic and standard model. That way they might be attracted to it.

In response to "How Can We Improve?"

3 main things to improve on, firstly, for the caps, ensure that the cap designs are able to withstand hard shakes such that spillage can be prevented in a way. secondly is that to consider that, as many bubble tea stores have at least 2 different sizes of drinks available, the design of the cup needs to make sure that the amount it can hold is able to contain the largest volume that is available, e.g. koi with 700ml and liho with 750ml. Thirdly, but this can be improved on at a later date is to design it and have multiple colors so that people are willing to buy for usage and for aesthetic purposes

In response to "How Can We Improve?"

Would you guys be keen to collaborate with healthcare professionals? A lot of doctors, nurses, allied healthcare professionals are HUGE fans of BBT and I\'m sure they\'d love to have a Bubblon themselves! Great job team, and we would love to connect with you to support you & work tgt <3 Love, Team Lagom

In response to "How Can We Improve?"

wld b gd for the idea to include a retractable reusable straw for ppl who wish to consume the bbt w the bubble tea pearls.

In response to "How Can We Improve?"

Might have to consider how to sell this item to the mass and it will only work if all the bbt businesses try and push customers to use these reusable cups. If not, it will just become another push for reducing plastic bags without charging for it and it didn\'t work until retailers like Uniqlo start charging 10 cents for paper bags and fairprice charging for plastic bags. So perhaps, bbt shops can give 50 cents discount for using reusable cups etc., it will help to motivate people to start switching.

In response to "How Can We Improve?"

You have to think of a possible solution to change consumer behaviour. There is no lack of such usable cups in the market but how many of them will bring the cup to the store? Have you done sufficient user research to find out which group of consumers buy BBT? When do they buy? Why they buy? Maybe it would help you understand better the reasons for their purchase and you may end up designing cups for the stores instead of the consumers.

In response to "How Can We Improve?"

The carrier feature is pretty good since it reduce the waste of the plastic bags that we store our bbt on the way go. Something to improve on is maybe the storage of toppings? Because some might not like pearls and prefer jelly which might be more difficult to consume with the strainer. Instead of a strainer, could maybe include a silicon straw which allows easier consumption of various toppings and also make it practical by allowing it to open up for easy washing.

In response to "How Can We Improve?"

I think you can afford to make the handle a little longer as those with big hands like me may face difficulties holding the cup while walking.

In response to "How Can We Improve?"

Plastic cups provide the convenience of (1) portability and (2) no worry for subsequent cleaning/washing (or spillage when carried around in a bag). Would it be possible to incorporate such features as a solution, so that the product can appeal to consumers? Alternatively, can consider whether biodegradable cups are possible.

In response to "How Can We Improve?"

the straw experience needs to be replicated

In response to "How Can We Improve?"

To appeal to consumers, you can make a short yet catchy 20s video so people are able to understand fully in that short amount of time how it\'s supposed to be used, and also how easy it is! More clarity = More people buying into the idea of living more sustainably! :) - Singi Das, singi.das.7@gmail.com

In response to "How Can We Improve?"

By replacing silicone as a base material in the production of the product. To my knowledge, silicone is a product of petroleum and burning this fossil fuel is equally detrimental to the environment. Though I can see the merit in the long term effects this product might yield, the short term sacrifices made to achieve this is, frankly, not worth the cost of further harming the environment. The design of the product is ingenious, with only the exception of the manufacturing process not sitting well with me.

In response to "How Can We Improve?"

As mentioned, I have several wide mouth tumblers that will save the same purpose. Perhaps look more at what will set your product aside from say, a wide mouth Nalgene tumbler. If there is something at home I can use, I will not purchase another (because sometimes sustainability also means using what I can get at home!). Good luck!

In response to "How Can We Improve?"

Including straws would be a good idea too as straws (and the plastic wrapper) often contributes to plastic wastage almost as much as bubble tea cups.

In response to "How Can We Improve?"

This product cannot be a standalone movement, and it will need collaboration with bubble tea chains to have good traction. For example, bubble tea chains can sell the product at their stores, and also offer a rebate/discount on bubble tea for customers who use BUBBLON. Marketing collateral can also help the average consumer visualise how many cups of bubble tea they would need to consume for the cost savings of using BUBBLON to exceed the cost of purchase. For frequent drinkers, this should provide significant draw.

In response to "How Can We Improve?"

Instead of sillion tumblers you can try using environment friendly products like bamboo straw etc.

In response to "How Can We Improve?"

I believe most people who drink BBT are aware of the impact of plastic waste and how much they contribute to it (plastic cup, plastic seal, plastic straw, plastic straw packaging), but they may not care given that they only drink one cup each time (and everyone else is also drinking one right?) Hence, I think the advocate stream is good, though not necessarily about purchasing the product. There are many other companies that produce reusable products and many people may already have one. To get them to purchase another cup just for BBT is a bit ironic to what the team wants to achieve in terms of reducing waste. Perhaps, team could consider working with all the BBT brands and come up with an app that acts as a loyalty card for each brand, and at the same time, counts the number of BBT the person has drank (and the corresponding amount of plastic waste produced). BBT brands could also be pushed for greater ESG efforts through the app.

In response to "How Can We Improve?"

I understand the issue, but believe that the best way to reduce waste is to use things that people already have, rather than relying on producing even more products. (I.e. Reduce before recycle). There were a lot of reusable coffee cups being sold a while back when the craze was high, but I still don\'t see many people using it. Rather than generating new products, work with bbt shops to offer a discount when customers use their own cups.

In response to "How Can We Improve?"

There are many silicon cups in the market, I would say the only difference between this and those out there is the strainer compartment for toppings. May have to take into account pearls from certain bubble tea shops are made to be sticky and slimy, that may be a problem blocking the holes in the strainer and will be troublesome to remove. I am not sure of the possibility of the pearl compartment being at the bottom of the cup? Can consider a built-in straw also in the design so that the buyer can still enjoy the bubble tea.

In response to "How Can We Improve?"

Improve on how you can make the cup able to hold drinks hot or cold for a long period of time. Look through a vast types of materials that can adapt to this, you can use the reference of a flask.

In response to "How Can We Improve?"

Is the production of your product going to be greener than disposable cups?

In response to "How Can We Improve?"

Get bubble tea shops to be a part of your outreach to educate consumers and advocate for sustainable options. Maybe do a survey to see if people would be keen on ‘renting’ bbt cups. So that they do not resort to use of plastic cups and straws when they forget to bring their own bottles/flasks. They could pay a deposit to rent these cups and get a refund of deposit when they return it after use.

In response to "How Can We Improve?"

I think you need to consider what is the attraction of bubble tea- not just the drink but also the entire experience and how you can elevate the experience in a more sustainable way to attract people to it, than to try and use the notion of sustainability to attract people to use your product , which I find creates more inconvenience and no improvement to the current set up

In response to "How Can We Improve?"

I think to do a survey to see if people really think it is convenient to bring a compact bottle out and how preserver will they continue doing it.

In response to "How Can We Improve?"

High-quality, eye-catching graphics make all the difference in the world to the growth of your business. People are able to view an image and decide how they feel about it in just about 50 milliseconds. That means you have less than a second to impress, attract and convert your audience I would suggest more use of graphics and make the image u used for the website here more attractive so it would catch peoples attention

In response to "How Can We Improve?"

How to gauge tea and pearl proportion before it is being consumed by the consumer. Often times, such innovation would lead to misproportion. The pearl if segregated, may also stick to one another. How are you going to tackle this issue?

In response to "How Can We Improve?"

- Work with Vendors to give discount to customers who walk in with their bubbleon. - improve on aesthetics and make it look more slick. Taller and more slender. (Will share the Marketing and Sales aspect of this decision should you be interested to know more. 87501987: Link Yeo) - work with vendors to sell bubbleon. Give vendors 25% profit. Exclusive design for each of vendors using bubbleon.

In response to "How Can We Improve?"

The team can go back to how bubble tea is consumed. 1a. Having a strainer that keeps the pearls on top is not ideal, as it may block the flow of the tea, and also no one would like to have mouthful of pearls. 1b. Should you not have the strainer, would the pearls be stuck on the creases within the cup, and the consumer has to hunt for their pearls? 2a. Side handle is not necessary, since the cup is targeted to be used for cold/ room temperature drinks. 2b. Since the proposed material is silicone, and that it can be collapsible and soft, would the side handle cause the cup to be deformed when used? Create an identity for your product. 3. How can you product stand out from the rest of the tumblers, reusable cups that are in the market? Who is your main target audience? 4. As mentioned in your introduction, there are more than 62 BBT brands. Consumers of BBT are generally purchasing for a quick fix, which reduces the chance of having your cup in their bags. This would mean it is difficult to convince people to buy your product if they know they wont bring it out. If your aim is to make the industry a sustainable one, would it be better to consider creating a sustainable cup to market to the shops instead?

In response to "How Can We Improve?"

Firstly, the team can consider to do variations of strainer, or a strainer that allows user to change the size of strainer — this ensures that pearls can go through regardless of the size of the pearl. Secondly, the team can also consider making it a cup that allows to hold any kind of drinks, this reduces the amount of bottles used as well. This would mean that, the team could change the material of the cup that allows to hold both hot & cold drinks. This is because the current silicon material may not be the most suitable for hot drinks. Thirdly, the team could also consider adding reusable straw at the side to encourage further saving on straws which could make an even greater difference to Mother Earth!

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Interesting idea! Include details about the price point for this product as well?

In response to "How Can We Improve?"

There are already numerous products out there in the market to boost sustainability in bubble tea shops. For example, liho gave out reusable bags to carry the bubble tea. However , due to the lack of success, in the long run, the initiative fell. Also bbt shops are designed similar to fast food chains. People come i there often to just grab a drink and rush off. Your product requires them to put in some effort to carry it around. So do you guys reckon that you could solve this problem?

In response to "How Can We Improve?"

1) focus on how to persuade people to use the cups that they already have at home, rather than buying a new product 2) research on the types of material available other than silicon, the recyclability and amount of water and energy input needed to make the product, as well as how many times the cup has to be reused in order to offset the water and energy input 3) research on the most optimal design to make sure the amount of material used is reduced and the most minimal. From the prototype, the cup seems to have a lot of separate components , alot of resources will have to go into the production of these components. Eliminate redundant components without compromising the attractiveness of the product.