Any further feedback on how to improve the project?
Jessy Kee
2021-01-25 12:07:29
In response to "How do we reach this target group? What should the marketing strategy look like?"
social media is a good place to start
Jessy Kee
2021-01-25 12:06:05
In response to "How do we get Singaporean residents to help organically drive and build this community?"
give them a buy in, how can they benefit from this?
Jessy Kee
2021-01-25 12:06:05
In response to "How should we develop our criteria for which businesses/business owners we are helping? What should the process look like? How do we also ensure it’s highly accessible?"
your criteria has to fit what you hope to achieve. what kind of businesses do you want to help? what about borderline cases? the process would then follow? for a black and white situation, its really about getting to know the business and whether it fulfi
Rachel Chan
2021-01-25 12:06:04
In response to "How do we get Singaporean residents to help organically drive and build this community?"
If the product is good, people will naturally rave about it. Focus on ensuring that the products are good, then help the business owners build their audience through marketing strategies (most likely social media) and then use things like word of mouth, I
Rachel Chan
2021-01-25 12:06:04
In response to "How do we reach this target group? What should the marketing strategy look like?"
I would hope that you already know some of these people amongst your personal networks, otherwise it’d be difficult to validate this idea. Ask them where they hang out, how they get their information and where they’d look for help and resources when it co
Rachel Chan
2021-01-25 12:06:04
In response to "How should we develop our criteria for which businesses/business owners we are helping? What should the process look like? How do we also ensure it’s highly accessible?"
A robust application process that determines how their business is doing so far, what they’ve contributed to it in terms of money and time, whether there’s actually any demand for their products, etc. They also need to be serious about working on their bu
Yeo Quan Yang
2021-01-25 12:02:33
In response to "How do we get Singaporean residents to help organically drive and build this community?"
exploit their sympathy
Yeo Quan Yang
2021-01-25 12:02:33
In response to "How do we reach this target group? What should the marketing strategy look like?"
ads
Yeo Quan Yang
2021-01-25 12:02:33
In response to "How should we develop our criteria for which businesses/business owners we are helping? What should the process look like? How do we also ensure it’s highly accessible?"
Quality of product.
Hui Xiang
2021-01-23 21:46:03
I think marketing through social media would be helpful! E.g. leveraging on existing influencers such as Food King NOC to feature home food businesses
Rachel Chan
2021-01-22 14:37:17
Why feature only 10 businesses each month? Is the idea to also develop an ongoing database of providers, something like the FoodLeh hawker directory? Or will these features be once-off only? Will this “marketing page” be hosted on your website or will it
Gabriel
2021-01-22 11:33:57
In response to "How do we get Singaporean residents to help organically drive and build this community?"
encourage the word of mouth to recommend good products to others
Gabriel
2021-01-22 11:33:57
In response to "How do we reach this target group? What should the marketing strategy look like?"
I feel this target group would be looking at social media to advertise, so to target them the team should also use a social media marketing strategy. E.g. youtube, instagram, facebook
Gabriel
2021-01-22 11:33:57
In response to "How should we develop our criteria for which businesses/business owners we are helping? What should the process look like? How do we also ensure it’s highly accessible?"
Potential businesses which can scale and grow with a proof of concept
Jordain Tay Yu Jun
2021-01-22 11:33:56
In response to "How do we get Singaporean residents to help organically drive and build this community?"
Having various food famous instagram influencers to promote these businesses.
Jordain Tay Yu Jun
2021-01-22 11:33:56
In response to "How do we reach this target group? What should the marketing strategy look like?"
Through the proper marketing channels, marketing strategy could be through instagram or tiktok or simply social media marketing
Jordain Tay Yu Jun
2021-01-22 11:33:55
In response to "How should we develop our criteria for which businesses/business owners we are helping? What should the process look like? How do we also ensure it’s highly accessible?"
Criteria would probably be those businesses struggling to make ends meet, and just started, also they must highlight their passion and ensure that the business model is sutainable
Eugene Woon
2021-01-21 10:38:16
In response to "How do we get Singaporean residents to help organically drive and build this community?"
focus on the target audience and tailor the marketing techniques
Eugene Woon
2021-01-21 10:38:16
In response to "How do we reach this target group? What should the marketing strategy look like?"
social media? youths: tiktok, social media and novel businesses, adults: sort into parental or singles, elderly: needs and improve the quality of their lives
Eugene Woon
2021-01-21 10:38:16
In response to "How should we develop our criteria for which businesses/business owners we are helping? What should the process look like? How do we also ensure it’s highly accessible?"
depends on what kind of businesses the main objective is: help youths? mid-age adults or elderly, the rich, the poor who all-in hoping to make a profit? it should prioritise the needs and financial situation as in Singapore, the cost of businesses is very
Neo Catherine
2021-01-19 10:23:47
In response to "How do we get Singaporean residents to help organically drive and build this community?"
Residents can suggest businesses to add to the platform and to vote on businesses to be featured
Neo Catherine
2021-01-19 10:23:47
In response to "How do we reach this target group? What should the marketing strategy look like?"
Market the program through business groups and local community centres, can also advertise in online food fairs like the upcoming one for geylang serai
Neo Catherine
2021-01-19 10:23:47
In response to "How should we develop our criteria for which businesses/business owners we are helping? What should the process look like? How do we also ensure it’s highly accessible?"
Perhaps can evaluate based on the help required and their products (including quality and type) so that the platform can be organized to be easy to navigate and find products
Tina Tan
2021-01-19 10:23:47
In response to "How do we get Singaporean residents to help organically drive and build this community?"
Enable Singaporeans to apply online to be added to the community or for fellow users to suggest folks that require assistance.
Tina Tan
2021-01-19 10:23:47
In response to "How do we reach this target group? What should the marketing strategy look like?"
Will require face-to-face interviews and sign-ups. Will also require help of local community centres to reach their residents.
Tina Tan
2021-01-19 10:23:47
In response to "How should we develop our criteria for which businesses/business owners we are helping? What should the process look like? How do we also ensure it’s highly accessible?"
Criteria might include food quality, popularity of store, financial situation of business owner, and the specific type of assistance required.
Steven
2021-01-19 10:23:47
In response to "How do we get Singaporean residents to help organically drive and build this community?"
Singapore residents can help to report businesses that are in danger of closing down and to post their reviews and recommendations on the platform. Independent reviewers can visit the stores to review the situation and ensure the food is up to a certain q
Steven
2021-01-19 10:23:47
In response to "How do we reach this target group? What should the marketing strategy look like?"
This target group will be busy tending to their stores for survival so store visits via local community centre volunteers will be key to scale and conduct outreach program.
Steven
2021-01-19 10:23:47
In response to "How should we develop our criteria for which businesses/business owners we are helping? What should the process look like? How do we also ensure it’s highly accessible?"
Criteria might be the quality of the food and the finances of the businesses. Since the solution is focused on marketing, there is a need to ensure that the food featured are curated for quality so as to build trust among the general public and make it a
joshua t
2021-01-13 15:48:10
I believe this idea could really take off, given the surge in home bakers/home cooks over the Covid period! The market, at present, seems a lot more open to supporting home food business owners and small business at large.
As a point of feedback, the co
Srivarshni K
2021-01-13 15:35:28
In response to "How do we get Singaporean residents to help organically drive and build this community?"
Motivate them with the right reasons to pursue this cause
Srivarshni K
2021-01-13 15:35:28
In response to "How do we reach this target group? What should the marketing strategy look like?"
You could contact the RCs at places to publicise ur search for small business owners.
Srivarshni K
2021-01-13 15:35:28
In response to "How should we develop our criteria for which businesses/business owners we are helping? What should the process look like? How do we also ensure it’s highly accessible?"
Firstly , you could look at the financial stability of these business' owners. It will act as a simple criteria to be eligible for your scheme. How sustainable is their project and how well is the project planned through . These are some questions you cou
Tay Ruo Fan
2021-01-12 17:04:11
In response to "How do we get Singaporean residents to help organically drive and build this community?"
Support Local campaign - make them realise it is cheap and good
Tay Ruo Fan
2021-01-12 17:04:11
In response to "How do we reach this target group? What should the marketing strategy look like?"
Social Media - Facebook or Instagram
Tay Ruo Fan
2021-01-12 17:04:11
In response to "How should we develop our criteria for which businesses/business owners we are helping? What should the process look like? How do we also ensure it’s highly accessible?"
Fill up a survey form, and do a short interview with business owners
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