Any further feedback on how to improve the project?
Guest
2021-01-25 12:07:28
In response to "How do we reach this target group? What should the marketing strategy look like?"
social media is a good place to start
Guest
2021-01-25 12:06:05
In response to "How do we get Singaporean residents to help organically drive and build this community?"
give them a buy in, how can they benefit from this?
Guest
2021-01-25 12:06:05
In response to "How should we develop our criteria for which businesses/business owners we are helping? What should the process look like? How do we also ensure it’s highly accessible?"
your criteria has to fit what you hope to achieve. what kind of businesses do you want to help? what about borderline cases? the process would then follow? for a black and white situation, its really about getting to know the business and whether it fulfils your criteria. for that a simple checklist would do the job, but what about the borderline cases? those that don't quite fit your criteria? accessibility often comes in the form of being able to contact decision makers easily, so that it something y'all can work on
Guest
2021-01-25 12:06:03
In response to "How do we get Singaporean residents to help organically drive and build this community?"
If the product is good, people will naturally rave about it. Focus on ensuring that the products are good, then help the business owners build their audience through marketing strategies (most likely social media) and then use things like word of mouth, Instagram/Facebook “competitions” etc. to build up their audience. And if these business owners mention that they’re getting help from your organisation, then other business owners who see their success will be incentivised to check you out.
Guest
2021-01-25 12:06:03
In response to "How do we reach this target group? What should the marketing strategy look like?"
I would hope that you already know some of these people amongst your personal networks, otherwise it’d be difficult to validate this idea. Ask them where they hang out, how they get their information and where they’d look for help and resources when it comes to running their business. Telegram/WhatsApp groups, Facebook groups, some influential Instagram accounts, perhaps? If you have a budget, you could even collaborate with platforms like Night Owl Cinematics to spread the word.
Guest
2021-01-25 12:06:03
In response to "How should we develop our criteria for which businesses/business owners we are helping? What should the process look like? How do we also ensure it’s highly accessible?"
A robust application process that determines how their business is doing so far, what they’ve contributed to it in terms of money and time, whether there’s actually any demand for their products, etc. They also need to be serious about working on their business if they’re going to access help with their marketing and funding so this should also be taken into account. Accessibility would depend on user interviews — have you floated this idea to business owners and asked them if they would participate? What would make it easy for them to participate? What barriers might they face?
Guest
2021-01-25 12:02:33
In response to "How do we get Singaporean residents to help organically drive and build this community?"
exploit their sympathy
Guest
2021-01-25 12:02:33
In response to "How do we reach this target group? What should the marketing strategy look like?"
ads
Guest
2021-01-25 12:02:33
In response to "How should we develop our criteria for which businesses/business owners we are helping? What should the process look like? How do we also ensure it’s highly accessible?"
Quality of product.
Guest
2021-01-23 21:46:02
I think marketing through social media would be helpful! E.g. leveraging on existing influencers such as Food King NOC to feature home food businesses
Guest
2021-01-22 14:37:16
Why feature only 10 businesses each month? Is the idea to also develop an ongoing database of providers, something like the FoodLeh hawker directory? Or will these features be once-off only? Will this “marketing page” be hosted on your website or will it involve social media like Facebook and Instagram, which is where most people would find recommendations? How will you raise the awareness of your own platform amongst the general public? Through news coverage? Influencers?
Guest
2021-01-22 11:33:56
In response to "How do we get Singaporean residents to help organically drive and build this community?"
encourage the word of mouth to recommend good products to others
Guest
2021-01-22 11:33:56
In response to "How do we reach this target group? What should the marketing strategy look like?"
I feel this target group would be looking at social media to advertise, so to target them the team should also use a social media marketing strategy. E.g. youtube, instagram, facebook
Guest
2021-01-22 11:33:56
In response to "How should we develop our criteria for which businesses/business owners we are helping? What should the process look like? How do we also ensure it’s highly accessible?"
Potential businesses which can scale and grow with a proof of concept
Jordain Tay Yu Jun
2021-01-22 11:33:55
In response to "How do we get Singaporean residents to help organically drive and build this community?"
Having various food famous instagram influencers to promote these businesses.
Jordain Tay Yu Jun
2021-01-22 11:33:55
In response to "How do we reach this target group? What should the marketing strategy look like?"
Through the proper marketing channels, marketing strategy could be through instagram or tiktok or simply social media marketing
Jordain Tay Yu Jun
2021-01-22 11:33:55
In response to "How should we develop our criteria for which businesses/business owners we are helping? What should the process look like? How do we also ensure it’s highly accessible?"
Criteria would probably be those businesses struggling to make ends meet, and just started, also they must highlight their passion and ensure that the business model is sutainable
Guest
2021-01-21 10:38:16
In response to "How do we get Singaporean residents to help organically drive and build this community?"
focus on the target audience and tailor the marketing techniques
Guest
2021-01-21 10:38:16
In response to "How do we reach this target group? What should the marketing strategy look like?"
social media? youths: tiktok, social media and novel businesses, adults: sort into parental or singles, elderly: needs and improve the quality of their lives
Guest
2021-01-21 10:38:16
In response to "How should we develop our criteria for which businesses/business owners we are helping? What should the process look like? How do we also ensure it’s highly accessible?"
depends on what kind of businesses the main objective is: help youths? mid-age adults or elderly, the rich, the poor who all-in hoping to make a profit? it should prioritise the needs and financial situation as in Singapore, the cost of businesses is very high. marketing of your app must be good to make it very accessible, good UI UX too.
Guest
2021-01-19 10:23:47
In response to "How do we get Singaporean residents to help organically drive and build this community?"
Residents can suggest businesses to add to the platform and to vote on businesses to be featured
Guest
2021-01-19 10:23:47
In response to "How do we reach this target group? What should the marketing strategy look like?"
Market the program through business groups and local community centres, can also advertise in online food fairs like the upcoming one for geylang serai
Guest
2021-01-19 10:23:47
In response to "How should we develop our criteria for which businesses/business owners we are helping? What should the process look like? How do we also ensure it’s highly accessible?"
Perhaps can evaluate based on the help required and their products (including quality and type) so that the platform can be organized to be easy to navigate and find products
Guest
2021-01-19 10:23:47
In response to "How do we get Singaporean residents to help organically drive and build this community?"
Enable Singaporeans to apply online to be added to the community or for fellow users to suggest folks that require assistance.
Guest
2021-01-19 10:23:47
In response to "How do we reach this target group? What should the marketing strategy look like?"
Will require face-to-face interviews and sign-ups. Will also require help of local community centres to reach their residents.
Guest
2021-01-19 10:23:47
In response to "How should we develop our criteria for which businesses/business owners we are helping? What should the process look like? How do we also ensure it’s highly accessible?"
Criteria might include food quality, popularity of store, financial situation of business owner, and the specific type of assistance required.
Guest
2021-01-19 10:23:46
In response to "How do we get Singaporean residents to help organically drive and build this community?"
Singapore residents can help to report businesses that are in danger of closing down and to post their reviews and recommendations on the platform. Independent reviewers can visit the stores to review the situation and ensure the food is up to a certain quality before featuring them on the site.
Guest
2021-01-19 10:23:46
In response to "How do we reach this target group? What should the marketing strategy look like?"
This target group will be busy tending to their stores for survival so store visits via local community centre volunteers will be key to scale and conduct outreach program.
Guest
2021-01-19 10:23:46
In response to "How should we develop our criteria for which businesses/business owners we are helping? What should the process look like? How do we also ensure it’s highly accessible?"
Criteria might be the quality of the food and the finances of the businesses. Since the solution is focused on marketing, there is a need to ensure that the food featured are curated for quality so as to build trust among the general public and make it a virtual food haven for businesses.
joshua t
2021-01-13 15:48:10
I believe this idea could really take off, given the surge in home bakers/home cooks over the Covid period! The market, at present, seems a lot more open to supporting home food business owners and small business at large.
As a point of feedback, the construction of an online platform that i'm assuming will take the form of a website (?) would probably go a long way in helping consumers to identify relevant avenues to support. However, it seems to me that most of the organic traction and growth will come from having a robust social media marketing game, which means that these home food business owners will need to be able to effectively operate and advertise social media platforms. I feel as though a social media focus will be really helpful!
Apart from that, I can also see how reaching out to news publications like Mothership or even Straits Times to do a feature on "10 home food business owners to look out for", or something along those lines, could go a long way with gaining momentum. Getting brand recognition is probably one of the largest challenges both for the home food owners and for your online platform, and the publicity boost from a content generator like Mothership will definitely go a long way.
Guest
2021-01-13 15:35:27
In response to "How do we get Singaporean residents to help organically drive and build this community?"
Motivate them with the right reasons to pursue this cause
Guest
2021-01-13 15:35:27
In response to "How do we reach this target group? What should the marketing strategy look like?"
You could contact the RCs at places to publicise ur search for small business owners.
Guest
2021-01-13 15:35:27
In response to "How should we develop our criteria for which businesses/business owners we are helping? What should the process look like? How do we also ensure it’s highly accessible?"
Firstly , you could look at the financial stability of these business' owners. It will act as a simple criteria to be eligible for your scheme. How sustainable is their project and how well is the project planned through . These are some questions you could include as well
Guest
2021-01-12 17:04:10
In response to "How do we get Singaporean residents to help organically drive and build this community?"
Support Local campaign - make them realise it is cheap and good
Guest
2021-01-12 17:04:10
In response to "How do we reach this target group? What should the marketing strategy look like?"
Social Media - Facebook or Instagram
Guest
2021-01-12 17:04:10
In response to "How should we develop our criteria for which businesses/business owners we are helping? What should the process look like? How do we also ensure it’s highly accessible?"
Fill up a survey form, and do a short interview with business owners
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