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Problem Statement

How do we promote local food producers and make the purchase process of local produce more efficient and effective?

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Urban Origins

Hua Zhen, Ning Xuan, Suzanna, Charmaine, Fasihah

Environment & Sustainability,
Food Security

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Problem Statement

With a mismatched supply and demand for local produce, it can be inconvenient to purchase from local farms. Small-holder local farms tend to have difficulties getting produce to customers as they get overwhelmed with trying to handle the last-mile logistics. Furthermore, local food sources compete on shelf space with imported food and are not differentiated on existing online platforms and in retail stores. How do we promote local food producers and make the purchase process of local produce more efficient and effective?

Project Description

Urban Origins is an impact-driven ground-up initiative that seeks to make local produce and locally-made food visible and convenient to purchase by matching supply from small-holder urban farms to demand from home-based F&B businesses. 

Social media outreach will also be utilised by the team to promote local food producers and the benefits of consuming local produce.

THREE QUESTIONS

What are your pain points when looking for local groceries?

What would motivate you to buy locally-produced or locally-manufactured food?

I think that it is important/not important to buy from local food producers and manufacturers because ___________ .

Any further feedback on how to improve the project?

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