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Problem Statement

How can we help these aspiring entrepreneurs work smart, discover new opportunities, grow their client pool and increase their business potential?

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Starter Success

Gladys Ng Kai Xin, Ng Jia Yi, Choy Yun Zhen

Jobs & the Future of Work,
The Future Workplace

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Problem Statement

3 in 4 Singaporean youths want to be their own boss, yet 9 out of 10 startups fail. It is challenging for aspiring entrepreneurs to find relevant potential customers easily and effectively. Time constraints and not knowing how to target clients properl

Project Description

Starter Success aims to create a digital lead generation product, by launching an online recommendation tool to help entrepreneurs identify new relevant clients, based on their past clientele pool. This tool would be powered by

Starter Success
Starter Success


What difficulties do you face in finding clients?

What tells you that a lead is a good match for your business?

What would you want to see in a tool that recommends relevant clients for your venture?

Any further feedback on how to improve the project?


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