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Problem Statement

How do we come up with a sustainable campaign to promote the consumption of ugly foods that is effective in changing mindsets?

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Problem Statement

800,000 tonnes of ugly foods are thrown away every year in Singapore. Despite appearances not having a direct impact on taste, 8 in 10 Singaporeans still tend to avoid buying ugly fruits and vegetables. How do we come up with a sustainable campaign to promote the consumption of ugly foods that is effective in changing mindsets?

Project Description

Smoothie Synergy aims to change the mindsets of consumers who avoid buying ugly fruits and vegetables.

The team aims to set up educational booths in supermarkets where they blend ugly fruits and vegetables into fresh smoothies and show customers that they are indistinguishable in taste from regular-looking food.

THREE QUESTIONS

Stand to receive exciting prizes every week just by giving feedback on the solutions to the issues that matter to you. Simply log in, and include your name and email upon giving your feedback so that we can contact you.

When at the supermarket, what is the criteria that you use to pick the fruit and vegetables you purchase?

What is your current perception of "ugly" fruit and vegetables?

If you buy and consumed smoothies made from ugly fruit and vegetables, would your perception of the usage of ugly fruit and vegetables be changed?

Any further feedback on how to improve the project?

Give your thoughtful feedback to help the youth teams with their solutions and click on the submit button below for your responses to be reflected in the section below!

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Stand to receive exciting prizes every week just by giving feedback on the solutions to the issues that matter to you.

Simply log in, and include your name and email upon giving your feedback so that we can contact you.

Contact Details

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