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Problem Statement

How do we come up with a sustainable campaign to promote the consumption of ugly foods that is effective in changing mindsets?

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Problem Statement

800,000 tonnes of ugly foods are thrown away every year in Singapore. Despite appearances not having a direct impact on taste, 8 in 10 Singaporeans still tend to avoid buying ugly fruits and vegetables. How do we come up with a sustainable campaign to

Project Description

Blendbybike aims to change the mindsets of consumers who avoid buying ugly fruits and vegetables.

The team aims to set up educational booths in mall atriums, where they will ask youth t

Blendbybike

THREE QUESTIONS

When at the supermarket, what is the criteria that you use to pick the fruit and vegetables you purchase?

What is your current perception of "ugly" fruit and vegetables?

If you buy and consumed smoothies made from ugly fruit and vegetables, would your perception of the usage of ugly fruit and vegetables be changed?

Any further feedback on how to improve the project?

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Contact Details

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