80% of Singapore consumers care about the environment but only 30% rely on trusted sources of information when making purchasing decisions, according to a research study by WWF and Accenture.
How might we encourage more sustainable practices among the public?
thesusnoobs aims to be the go-to content creator on sustainability for youth who are beginners in the sustainable lifestyle.
The team will develop engaging content that makes sustainable living more accessible and appealing. The content will cover information on sustainable businesses and resources in Singapore, and highlight personal journeys to humanise the process of joining the path of sustainability. The content will be published on their Instagram, YouTube, Tik Tok and Facebook platforms.
In response to "Are you satisfied with how much you know about sustainability now?"
Yes,No
In response to "What kind of content would help you to live more sustainably? Feel free to list any crazy content ideas!"
How to live with as little waste as possible, resources for community farming and food rescue in Singapore, shops that thrift/accept 2nd hand goods/allow exchanges for items
In response to "What do you hope thesusnoobs can bring to the Singapore sustainability scene and your personal journey towards sustainability?"
Being a 1-stop platform for sustainability related content
In response to "Are you satisfied with how much you know about sustainability now?"
No
In response to "What kind of content would help you to live more sustainably? Feel free to list any crazy content ideas!"
Content that engages the viewer and prompts them to give thought about sustainability. Perhaps inducing feelings of “panic” such as “Earth’s natural resources are depleting” may assist in increasing awareness.
In response to "What do you hope thesusnoobs can bring to the Singapore sustainability scene and your personal journey towards sustainability?"
Hopefully with the movement, more youths will be able to participate in creating a more sustainable planet.
In response to "Are you satisfied with how much you know about sustainability now?"
No
In response to "What kind of content would help you to live more sustainably? Feel free to list any crazy content ideas!"
daily life hacks, reno hacks
In response to "What do you hope thesusnoobs can bring to the Singapore sustainability scene and your personal journey towards sustainability?"
daily life hacks, reno hacks
In response to "Are you satisfied with how much you know about sustainability now?"
No
In response to "What kind of content would help you to live more sustainably? Feel free to list any crazy content ideas!"
Experiencing what the world would be like if we don\'t start living sustainably now.
In response to "What do you hope thesusnoobs can bring to the Singapore sustainability scene and your personal journey towards sustainability?"
Education and providing the with the necessary items to kickstart our sustainability journey.
In response to "Are you satisfied with how much you know about sustainability now?"
No
In response to "What kind of content would help you to live more sustainably? Feel free to list any crazy content ideas!"
Convenient ways of storing recyclables.
In response to "What do you hope thesusnoobs can bring to the Singapore sustainability scene and your personal journey towards sustainability?"
Nationwide publicity campaign ;)
In response to "Are you satisfied with how much you know about sustainability now?"
Yes
In response to "What kind of content would help you to live more sustainably? Feel free to list any crazy content ideas!"
Activities that I can do that does not disrupt my life that is sustainable
In response to "What do you hope thesusnoobs can bring to the Singapore sustainability scene and your personal journey towards sustainability?"
Something to show that the young is better than the boomers here
In response to "Are you satisfied with how much you know about sustainability now?"
Yes
In response to "What kind of content would help you to live more sustainably? Feel free to list any crazy content ideas!"
-
In response to "What do you hope thesusnoobs can bring to the Singapore sustainability scene and your personal journey towards sustainability?"
-
In response to "Are you satisfied with how much you know about sustainability now?"
Yes
In response to "What kind of content would help you to live more sustainably? Feel free to list any crazy content ideas!"
Life hacks to live sustainably?
In response to "What do you hope thesusnoobs can bring to the Singapore sustainability scene and your personal journey towards sustainability?"
Inspire more people to incorporate small improvements as they go on with their life
In response to "Are you satisfied with how much you know about sustainability now?"
No
In response to "What kind of content would help you to live more sustainably? Feel free to list any crazy content ideas!"
Tips and tricks on living sustainable lifestyle. The direct benefit I can get from it.
In response to "What do you hope thesusnoobs can bring to the Singapore sustainability scene and your personal journey towards sustainability?"
Provide a lot of informations that brings us closer to the problem and make us realise that each and every one of us do play apart
In response to "Are you satisfied with how much you know about sustainability now?"
Yes
In response to "What kind of content would help you to live more sustainably? Feel free to list any crazy content ideas!"
Innovative and creative ideas through content, which may spark my interest. Content has to feature items which can be made easily and is very usable.
In response to "What do you hope thesusnoobs can bring to the Singapore sustainability scene and your personal journey towards sustainability?"
An accessible platform which features different facets of living through its content / items.
In response to "Are you satisfied with how much you know about sustainability now?"
Yes
In response to "What kind of content would help you to live more sustainably? Feel free to list any crazy content ideas!"
To have a behind the scenes of how companies who claimed to practice sustainability preach them.
In response to "What do you hope thesusnoobs can bring to the Singapore sustainability scene and your personal journey towards sustainability?"
Go beyond social media.
In response to "Are you satisfied with how much you know about sustainability now?"
No
In response to "What kind of content would help you to live more sustainably? Feel free to list any crazy content ideas!"
The kind when your friend tags you in a challenge to also do it.
In response to "What do you hope thesusnoobs can bring to the Singapore sustainability scene and your personal journey towards sustainability?"
Maybe videos on how funny it is for people who are trying to live sustainably.
In response to "Are you satisfied with how much you know about sustainability now?"
Yes
In response to "What kind of content would help you to live more sustainably? Feel free to list any crazy content ideas!"
life hacks
In response to "What do you hope thesusnoobs can bring to the Singapore sustainability scene and your personal journey towards sustainability?"
being real about the challenges and limitations of sustainability products
In response to "Are you satisfied with how much you know about sustainability now?"
No
In response to "What kind of content would help you to live more sustainably? Feel free to list any crazy content ideas!"
how to be sustainable, but fashionable and convenient?
In response to "What do you hope thesusnoobs can bring to the Singapore sustainability scene and your personal journey towards sustainability?"
something appealing about sustainability
In response to "Are you satisfied with how much you know about sustainability now?"
Yes
In response to "What kind of content would help you to live more sustainably? Feel free to list any crazy content ideas!"
I already live sustainably
In response to "What do you hope thesusnoobs can bring to the Singapore sustainability scene and your personal journey towards sustainability?"
Increase awareness and garner action
In response to "Are you satisfied with how much you know about sustainability now?"
Yes
In response to "What kind of content would help you to live more sustainably? Feel free to list any crazy content ideas!"
101 companies that do sus things (e.g. Fashion Pulpit, OLIO, susGain). \'What I found while thrifting\'. DIY upcycling projects with things you found at the Salvation Army.
In response to "What do you hope thesusnoobs can bring to the Singapore sustainability scene and your personal journey towards sustainability?"
With the focus on social media, show more projects/personal experiences exploring sustainable activities
In response to "Are you satisfied with how much you know about sustainability now?"
No
In response to "What kind of content would help you to live more sustainably? Feel free to list any crazy content ideas!"
Interesting ways that I can change my daily routine slightly but it makes an impact in living sustainably. For eg. Having a reusable lunchbox that also has a to-do list bar so I am more inclined to use it. Five minute hacks are also entertaining and encouraging to adapt in our lives.
In response to "What do you hope thesusnoobs can bring to the Singapore sustainability scene and your personal journey towards sustainability?"
I hope this project can influence teens and the younger generation by making use of trends to show how sustainable living is helpful.
In response to "Are you satisfied with how much you know about sustainability now?"
No
In response to "What kind of content would help you to live more sustainably? Feel free to list any crazy content ideas!"
bite sized info with option to find out more
In response to "What do you hope thesusnoobs can bring to the Singapore sustainability scene and your personal journey towards sustainability?"
how is this news aggregator? must be saavy and appropriate and catered to a wide age group
In response to "Are you satisfied with how much you know about sustainability now?"
Yes
In response to "What kind of content would help you to live more sustainably? Feel free to list any crazy content ideas!"
More information on more sustainable choices that we can take. Challenge with incentives.
In response to "What do you hope thesusnoobs can bring to the Singapore sustainability scene and your personal journey towards sustainability?"
A support system for those who want to try living more sustainably.
In response to "Are you satisfied with how much you know about sustainability now?"
No
In response to "What kind of content would help you to live more sustainably? Feel free to list any crazy content ideas!"
Sustainable food taste test/ prank!
In response to "What do you hope thesusnoobs can bring to the Singapore sustainability scene and your personal journey towards sustainability?"
Interview audience of different age and groups and present data in a simple way
In response to "Are you satisfied with how much you know about sustainability now?"
Yes
In response to "What kind of content would help you to live more sustainably? Feel free to list any crazy content ideas!"
How it helps to improve the world. How I can benefit from it too.
In response to "What do you hope thesusnoobs can bring to the Singapore sustainability scene and your personal journey towards sustainability?"
Maybe how we can be accountable for our own efforts?
In response to "How Can We Improve?"
Great initiative! Could consider how this initiative can also include (and co-create with) other sustainability creators to scale impact.
In response to "How Can We Improve?"
The future of tomorrow lies within the hands of the youths of today. Target the younger audience, which would also be significantly easier because everyone nowadays are all about making the world a better place. Provide some insights on as to how they can do their part instead of preaching the idea. Everyone is aware of the increasing issue arising, but no one is willing to do anything because as a societal whole, we all believe that “there will be someone to do it”. Hence, no one is willing to step up. Target the audience individually for a more effective result. All the best! Also, free ipad? <3
In response to "How Can We Improve?"
good idea actually. a marketing agency focused on creating sustainability roadmaps for biz, and helping them create the necessary publicity materials. good idea esp. when ESG is the talk of the town
In response to "How Can We Improve?"
Would it be useful to (1) define sustainable lifestyle in more specific terms; (2) conceptualise what does a sustainable lifestyle entail (e.g. don’t use toothpaste, don’t eat meat, take public transport, don’t use air conditioning?); (3) propose how can we easily incorporate some of these (e.g. instead of using writing pads, can reduce paper usage by using the unprinted side of letters for rough workings/doodling)?
In response to "How Can We Improve?"
You guys could also do workshops irl. It would also attract people who might wanna try something hands-on. While doing these activities, they can learn more about sustainable living and so on. But if you guys are going to stick with online content , that’s fine too! Make sure y’all post very regularly. Also you can like host some important people in this sector, and interview them. You guys then can upload all your blogs online for us to read.
In response to "How Can We Improve?"
Besides curating content, the group can consider campaigns to draw attention to their page. It will greatly increase online traffic to their pages and create more awareness.
In response to "How Can We Improve?"
Even though social media maybe a hype now but some things starts from the older generations and the mentality starts from there too. By connecting with people first hand ( away from social media ) older people may have a clearer understanding on why sustainability is important instead of it being a “trend” Understanding why people are resistant to it can help to improve and tweak a better and more relevant campaign to the crowd.
In response to "How Can We Improve?"
needs to be age-group relevant
In response to "How Can We Improve?"
am not sure how to draw public to visit this one-stop online destination... maybe articles using existing popular platforms like mothership / rice / thirst etc. may have a better reach
In response to "How Can We Improve?"
This may interest those who already buy into living sustainably. Team could consider how to engage those who are not already living sustainably.
In response to "How Can We Improve?"
Focus on your experience of participating in the sustainable events/companies/thrifting/upcycling so that it goes beyond an information downloading session.
In response to "How Can We Improve?"
I imagine for this project to be successful, it would need a large pool as audience. Maybe consider reaching out to kids in schools so that they can share it within their network to garner interest. You can also create maybe a \'Tiktok\' trend of sort where people share what items they use on a daily basis to be sustainable and where they got it from (this will be from the links or business you all would have compiled!) and when these videos are seen by more people, they can be more aware about this. - Singi Das, singi.das.7@gmail.com
In response to "How Can We Improve?"
how to make it a unique one stop destination when there are already plenty around?
In response to "How Can We Improve?"
Living sustainably is a huge topic, perhaps would be good to break it down into different topics and maybe give focus to topics which are more appealing/in demand.
In response to "How Can We Improve?"
Use tiktok for outreach to reach younger audience. Collaborate with influencer who support eco friendly goals and can educate their audience
In response to "How Can We Improve?"
Could host physical/online workshops!
