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The HeartBid+ Project

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Problem Statement

The ageing population is on an exponential growth heading into 2030, with 1 in 4 Singaporeans being senior citizens.

How can we help empower seniors to share their knowledge and skills, and aid organisations in maximising their fundraising potential for philanthropic causes?

Project Description

The HeartBid+ Project aims to empower senior citizens to share their knowledge and skills with Singapore’s youths.

Through HeartBid’s marketplace, interested parties can bid on skills, stories, and experiences offered by senior citizens. Senior citizens can then choose to either dedicate the funds ‘earned’ from their offerings to a particular charity or nonprofit organisation, with a portion absorbed for operations of the platform.

Project By: Ashvinder Singh, Brandon Ong

A Few Questions For You

How Can We Improve?

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Share this project

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Guest

25/01/22 04:28:33

In response to "Would you be willing to donate/pay more if you knew that your contribution would support the charity and as well as provide work and equal pay for the person providing the experience?"

Yes

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Guest

25/01/22 04:28:33

In response to "How could we better incentivise volunteers who offer their skills, time and services for charitable fundraising or auctions in order to sustain long term participation and giving?"

Volunteers should not be incentivise for contributing to charity auctions

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Guest

25/01/22 04:28:33

In response to "What are some factors that would help in your decision to bid for a product/service on the HeartBid auction platform?"

To support the charity/cause,Unique experience or services not available anywhere else

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Guest

23/01/22 17:20:51

In response to "Would you be willing to donate/pay more if you knew that your contribution would support the charity and as well as provide work and equal pay for the person providing the experience?"

Yes

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Guest

23/01/22 17:20:51

In response to "How could we better incentivise volunteers who offer their skills, time and services for charitable fundraising or auctions in order to sustain long term participation and giving?"

Share their profiles for exposure or awareness of their volunteerism or contribution

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Guest

23/01/22 17:20:51

In response to "What are some factors that would help in your decision to bid for a product/service on the HeartBid auction platform?"

Unique experience or services not available anywhere else,Ability to support multiple parties on one single platform in a fun way

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Guest

23/01/22 15:16:34

In response to "Would you be willing to donate/pay more if you knew that your contribution would support the charity and as well as provide work and equal pay for the person providing the experience?"

No

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Guest

23/01/22 15:16:34

In response to "How could we better incentivise volunteers who offer their skills, time and services for charitable fundraising or auctions in order to sustain long term participation and giving?"

Volunteers should not be incentivise for contributing to charity auctions

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Guest

23/01/22 15:16:34

In response to "What are some factors that would help in your decision to bid for a product/service on the HeartBid auction platform?"

Unique experience or services not available anywhere else

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Guest

23/01/22 13:40:34

In response to "Would you be willing to donate/pay more if you knew that your contribution would support the charity and as well as provide work and equal pay for the person providing the experience?"

Yes

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Guest

23/01/22 13:40:34

In response to "How could we better incentivise volunteers who offer their skills, time and services for charitable fundraising or auctions in order to sustain long term participation and giving?"

Share their profiles for exposure or awareness of their volunteerism or contribution

img placeholder

Guest

23/01/22 13:40:34

In response to "What are some factors that would help in your decision to bid for a product/service on the HeartBid auction platform?"

To support the charity/cause,To support a friend/contributor who is listed on the platform (ie friend who is offering a workshop or service)

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Guest

23/01/22 13:35:08

In response to "Would you be willing to donate/pay more if you knew that your contribution would support the charity and as well as provide work and equal pay for the person providing the experience?"

Yes

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Guest

23/01/22 13:35:08

In response to "How could we better incentivise volunteers who offer their skills, time and services for charitable fundraising or auctions in order to sustain long term participation and giving?"

Provide them with a fair payment/rebates for their contribution,Share their profiles for exposure or awareness of their volunteerism or contribution,Provide some form of points that they can claim with merchants/vouchers

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Guest

23/01/22 13:35:08

In response to "What are some factors that would help in your decision to bid for a product/service on the HeartBid auction platform?"

To support a friend/contributor who is listed on the platform (ie friend who is offering a workshop or service),Unique experience or services not available anywhere else,Ability to support multiple parties on one single platform in a fun way

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Guest

23/01/22 09:15:46

In response to "Would you be willing to donate/pay more if you knew that your contribution would support the charity and as well as provide work and equal pay for the person providing the experience?"

Yes

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Guest

23/01/22 09:15:46

In response to "How could we better incentivise volunteers who offer their skills, time and services for charitable fundraising or auctions in order to sustain long term participation and giving?"

Share their profiles for exposure or awareness of their volunteerism or contribution,Provide some form of points that they can claim with merchants/vouchers,Volunteers should not be incentivise for contributing to charity auctions

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Guest

23/01/22 09:15:46

In response to "What are some factors that would help in your decision to bid for a product/service on the HeartBid auction platform?"

To support a friend/contributor who is listed on the platform (ie friend who is offering a workshop or service),Ability to support multiple parties on one single platform in a fun way

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Guest

22/01/22 16:10:14

In response to "Would you be willing to donate/pay more if you knew that your contribution would support the charity and as well as provide work and equal pay for the person providing the experience?"

No

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Guest

22/01/22 16:10:14

In response to "How could we better incentivise volunteers who offer their skills, time and services for charitable fundraising or auctions in order to sustain long term participation and giving?"

Provide them with a fair payment/rebates for their contribution

img placeholder

Guest

22/01/22 16:10:14

In response to "What are some factors that would help in your decision to bid for a product/service on the HeartBid auction platform?"

To support a friend/contributor who is listed on the platform (ie friend who is offering a workshop or service)

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Guest

21/01/22 15:10:39

In response to "Would you be willing to donate/pay more if you knew that your contribution would support the charity and as well as provide work and equal pay for the person providing the experience?"

Yes

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Guest

21/01/22 15:10:39

In response to "How could we better incentivise volunteers who offer their skills, time and services for charitable fundraising or auctions in order to sustain long term participation and giving?"

Provide them with a fair payment/rebates for their contribution,Provide some form of points that they can claim with merchants/vouchers,Volunteers should not be incentivise for contributing to charity auctions

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Guest

21/01/22 15:10:39

In response to "What are some factors that would help in your decision to bid for a product/service on the HeartBid auction platform?"

To support the charity/cause,To support a friend/contributor who is listed on the platform (ie friend who is offering a workshop or service),Ability to support multiple parties on one single platform in a fun way

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teaeggqiong

20/01/22 03:45:15

In response to "Would you be willing to donate/pay more if you knew that your contribution would support the charity and as well as provide work and equal pay for the person providing the experience?"

Yes

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teaeggqiong

20/01/22 03:45:15

In response to "How could we better incentivise volunteers who offer their skills, time and services for charitable fundraising or auctions in order to sustain long term participation and giving?"

Provide them with a fair payment/rebates for their contribution

img placeholder

teaeggqiong

20/01/22 03:45:15

In response to "What are some factors that would help in your decision to bid for a product/service on the HeartBid auction platform?"

Unique experience or services not available anywhere else

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teaeggqiong

20/01/22 03:44:21

In response to "Would you be willing to donate/pay more if you knew that your contribution would support the charity and as well as provide work and equal pay for the person providing the experience?"

Yes

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teaeggqiong

20/01/22 03:44:21

In response to "How could we better incentivise volunteers who offer their skills, time and services for charitable fundraising or auctions in order to sustain long term participation and giving?"

Provide them with a fair payment/rebates for their contribution,Provide some form of points that they can claim with merchants/vouchers

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teaeggqiong

20/01/22 03:44:21

In response to "What are some factors that would help in your decision to bid for a product/service on the HeartBid auction platform?"

Unique experience or services not available anywhere else,Ability to support multiple parties on one single platform in a fun way,Others

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Srivarshni

19/01/22 14:25:07

In response to "Would you be willing to donate/pay more if you knew that your contribution would support the charity and as well as provide work and equal pay for the person providing the experience?"

Yes

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Srivarshni

19/01/22 14:25:07

In response to "How could we better incentivise volunteers who offer their skills, time and services for charitable fundraising or auctions in order to sustain long term participation and giving?"

Share their profiles for exposure or awareness of their volunteerism or contribution

img placeholder

Srivarshni

19/01/22 14:25:07

In response to "What are some factors that would help in your decision to bid for a product/service on the HeartBid auction platform?"

Unique experience or services not available anywhere else

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Guest

19/01/22 08:06:08

In response to "Would you be willing to donate/pay more if you knew that your contribution would support the charity and as well as provide work and equal pay for the person providing the experience?"

Yes

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Guest

19/01/22 08:06:08

In response to "How could we better incentivise volunteers who offer their skills, time and services for charitable fundraising or auctions in order to sustain long term participation and giving?"

Provide them with a fair payment/rebates for their contribution

img placeholder

Guest

19/01/22 08:06:08

In response to "What are some factors that would help in your decision to bid for a product/service on the HeartBid auction platform?"

To support the charity/cause,To support a friend/contributor who is listed on the platform (ie friend who is offering a workshop or service)

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Guest

18/01/22 14:25:32

In response to "Would you be willing to donate/pay more if you knew that your contribution would support the charity and as well as provide work and equal pay for the person providing the experience?"

Yes

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Guest

18/01/22 14:25:32

In response to "How could we better incentivise volunteers who offer their skills, time and services for charitable fundraising or auctions in order to sustain long term participation and giving?"

Share their profiles for exposure or awareness of their volunteerism or contribution

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Guest

18/01/22 14:25:32

In response to "What are some factors that would help in your decision to bid for a product/service on the HeartBid auction platform?"

To support the charity/cause

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Guest

12/01/22 08:12:49

In response to "Would you be willing to donate/pay more if you knew that your contribution would support the charity and as well as provide work and equal pay for the person providing the experience?"

Yes

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Guest

12/01/22 08:12:49

In response to "How could we better incentivise volunteers who offer their skills, time and services for charitable fundraising or auctions in order to sustain long term participation and giving?"

Provide them with a fair payment/rebates for their contribution,Share their profiles for exposure or awareness of their volunteerism or contribution

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Guest

12/01/22 08:12:49

In response to "What are some factors that would help in your decision to bid for a product/service on the HeartBid auction platform?"

To support the charity/cause,To support a friend/contributor who is listed on the platform (ie friend who is offering a workshop or service),Unique experience or services not available anywhere else,Ability to support multiple parties on one single platform in a fun way

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Guest

11/01/22 19:07:37

In response to "Would you be willing to donate/pay more if you knew that your contribution would support the charity and as well as provide work and equal pay for the person providing the experience?"

Yes

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Guest

11/01/22 19:07:37

In response to "How could we better incentivise volunteers who offer their skills, time and services for charitable fundraising or auctions in order to sustain long term participation and giving?"

Provide them with a fair payment/rebates for their contribution

img placeholder

Guest

11/01/22 19:07:37

In response to "What are some factors that would help in your decision to bid for a product/service on the HeartBid auction platform?"

To support the charity/cause,To support a friend/contributor who is listed on the platform (ie friend who is offering a workshop or service)

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Guest

11/01/22 15:35:17

In response to "Would you be willing to donate/pay more if you knew that your contribution would support the charity and as well as provide work and equal pay for the person providing the experience?"

Yes

img placeholder

Guest

11/01/22 15:35:17

In response to "How could we better incentivise volunteers who offer their skills, time and services for charitable fundraising or auctions in order to sustain long term participation and giving?"

Share their profiles for exposure or awareness of their volunteerism or contribution

img placeholder

Guest

11/01/22 15:35:17

In response to "What are some factors that would help in your decision to bid for a product/service on the HeartBid auction platform?"

To support the charity/cause,To support a friend/contributor who is listed on the platform (ie friend who is offering a workshop or service),Unique experience or services not available anywhere else

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Guest

11/01/22 04:44:20

In response to "Would you be willing to donate/pay more if you knew that your contribution would support the charity and as well as provide work and equal pay for the person providing the experience?"

Yes

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Guest

11/01/22 04:44:20

In response to "How could we better incentivise volunteers who offer their skills, time and services for charitable fundraising or auctions in order to sustain long term participation and giving?"

Provide them with a fair payment/rebates for their contribution,Share their profiles for exposure or awareness of their volunteerism or contribution

img placeholder

Guest

11/01/22 04:44:20

In response to "What are some factors that would help in your decision to bid for a product/service on the HeartBid auction platform?"

To support the charity/cause,To support a friend/contributor who is listed on the platform (ie friend who is offering a workshop or service),Unique experience or services not available anywhere else

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Guest

11/01/22 03:46:17

In response to "Would you be willing to donate/pay more if you knew that your contribution would support the charity and as well as provide work and equal pay for the person providing the experience?"

Yes

img placeholder

Guest

11/01/22 03:46:17

In response to "How could we better incentivise volunteers who offer their skills, time and services for charitable fundraising or auctions in order to sustain long term participation and giving?"

Share their profiles for exposure or awareness of their volunteerism or contribution,Provide some form of points that they can claim with merchants/vouchers

img placeholder

Guest

11/01/22 03:46:17

In response to "What are some factors that would help in your decision to bid for a product/service on the HeartBid auction platform?"

To support a friend/contributor who is listed on the platform (ie friend who is offering a workshop or service),Ability to support multiple parties on one single platform in a fun way

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Guest

10/01/22 00:56:41

In response to "Would you be willing to donate/pay more if you knew that your contribution would support the charity and as well as provide work and equal pay for the person providing the experience?"

No

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Guest

10/01/22 00:56:41

In response to "How could we better incentivise volunteers who offer their skills, time and services for charitable fundraising or auctions in order to sustain long term participation and giving?"

Share their profiles for exposure or awareness of their volunteerism or contribution,Provide some form of points that they can claim with merchants/vouchers

img placeholder

Guest

10/01/22 00:56:41

In response to "What are some factors that would help in your decision to bid for a product/service on the HeartBid auction platform?"

To support the charity/cause,Unique experience or services not available anywhere else

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Guest

09/01/22 03:25:30

In response to "Would you be willing to donate/pay more if you knew that your contribution would support the charity and as well as provide work and equal pay for the person providing the experience?"

Yes

img placeholder

Guest

09/01/22 03:25:30

In response to "How could we better incentivise volunteers who offer their skills, time and services for charitable fundraising or auctions in order to sustain long term participation and giving?"

Provide them with a fair payment/rebates for their contribution,Share their profiles for exposure or awareness of their volunteerism or contribution,Provide some form of points that they can claim with merchants/vouchers

img placeholder

Guest

09/01/22 03:25:30

In response to "What are some factors that would help in your decision to bid for a product/service on the HeartBid auction platform?"

Unique experience or services not available anywhere else,Ability to support multiple parties on one single platform in a fun way

img placeholder

Guest

07/01/22 14:08:17

In response to "Would you be willing to donate/pay more if you knew that your contribution would support the charity and as well as provide work and equal pay for the person providing the experience?"

No

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Guest

07/01/22 14:08:17

In response to "How could we better incentivise volunteers who offer their skills, time and services for charitable fundraising or auctions in order to sustain long term participation and giving?"

Share their profiles for exposure or awareness of their volunteerism or contribution,Provide some form of points that they can claim with merchants/vouchers

img placeholder

Guest

07/01/22 14:08:17

In response to "What are some factors that would help in your decision to bid for a product/service on the HeartBid auction platform?"

To support the charity/cause,To support a friend/contributor who is listed on the platform (ie friend who is offering a workshop or service),Ability to support multiple parties on one single platform in a fun way

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Guest

06/01/22 15:17:50

In response to "Would you be willing to donate/pay more if you knew that your contribution would support the charity and as well as provide work and equal pay for the person providing the experience?"

Yes

img placeholder

Guest

06/01/22 15:17:50

In response to "How could we better incentivise volunteers who offer their skills, time and services for charitable fundraising or auctions in order to sustain long term participation and giving?"

Provide some form of points that they can claim with merchants/vouchers

img placeholder

Guest

06/01/22 15:17:50

In response to "What are some factors that would help in your decision to bid for a product/service on the HeartBid auction platform?"

To support the charity/cause,To support a friend/contributor who is listed on the platform (ie friend who is offering a workshop or service),Unique experience or services not available anywhere else,Ability to support multiple parties on one single platform in a fun way

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Guest

03/01/22 20:46:40

In response to "Would you be willing to donate/pay more if you knew that your contribution would support the charity and as well as provide work and equal pay for the person providing the experience?"

Yes

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Guest

03/01/22 20:46:40

In response to "How could we better incentivise volunteers who offer their skills, time and services for charitable fundraising or auctions in order to sustain long term participation and giving?"

Provide them with a fair payment/rebates for their contribution,Share their profiles for exposure or awareness of their volunteerism or contribution,Provide some form of points that they can claim with merchants/vouchers

img placeholder

Guest

03/01/22 20:46:40

In response to "What are some factors that would help in your decision to bid for a product/service on the HeartBid auction platform?"

To support the charity/cause,To support a friend/contributor who is listed on the platform (ie friend who is offering a workshop or service),Unique experience or services not available anywhere else,Ability to support multiple parties on one single platform in a fun way

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Guest

01/01/22 18:54:21

In response to "Would you be willing to donate/pay more if you knew that your contribution would support the charity and as well as provide work and equal pay for the person providing the experience?"

Yes

img placeholder

Guest

01/01/22 18:54:21

In response to "How could we better incentivise volunteers who offer their skills, time and services for charitable fundraising or auctions in order to sustain long term participation and giving?"

Provide them with a fair payment/rebates for their contribution,Provide some form of points that they can claim with merchants/vouchers

img placeholder

Guest

01/01/22 18:54:21

In response to "What are some factors that would help in your decision to bid for a product/service on the HeartBid auction platform?"

To support a friend/contributor who is listed on the platform (ie friend who is offering a workshop or service),Unique experience or services not available anywhere else

img placeholder

Guest

01/01/22 09:10:37

In response to "Would you be willing to donate/pay more if you knew that your contribution would support the charity and as well as provide work and equal pay for the person providing the experience?"

Yes

img placeholder

Guest

01/01/22 09:10:37

In response to "How could we better incentivise volunteers who offer their skills, time and services for charitable fundraising or auctions in order to sustain long term participation and giving?"

Share their profiles for exposure or awareness of their volunteerism or contribution

img placeholder

Guest

01/01/22 09:10:37

In response to "What are some factors that would help in your decision to bid for a product/service on the HeartBid auction platform?"

To support the charity/cause

img placeholder

Guest

01/01/22 04:20:09

In response to "Would you be willing to donate/pay more if you knew that your contribution would support the charity and as well as provide work and equal pay for the person providing the experience?"

Yes

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Guest

01/01/22 04:20:09

In response to "How could we better incentivise volunteers who offer their skills, time and services for charitable fundraising or auctions in order to sustain long term participation and giving?"

Provide some form of points that they can claim with merchants/vouchers

img placeholder

Guest

01/01/22 04:20:09

In response to "What are some factors that would help in your decision to bid for a product/service on the HeartBid auction platform?"

To support a friend/contributor who is listed on the platform (ie friend who is offering a workshop or service),Unique experience or services not available anywhere else

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Guest

31/12/21 14:05:51

In response to "Would you be willing to donate/pay more if you knew that your contribution would support the charity and as well as provide work and equal pay for the person providing the experience?"

No

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Guest

31/12/21 14:05:51

In response to "How could we better incentivise volunteers who offer their skills, time and services for charitable fundraising or auctions in order to sustain long term participation and giving?"

Provide them with a fair payment/rebates for their contribution,Provide some form of points that they can claim with merchants/vouchers

img placeholder

Guest

31/12/21 14:05:51

In response to "What are some factors that would help in your decision to bid for a product/service on the HeartBid auction platform?"

To support the charity/cause,To support a friend/contributor who is listed on the platform (ie friend who is offering a workshop or service),Unique experience or services not available anywhere else

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Guest

25/01/22 04:28:33

In response to "How Can We Improve?"

Monetary involvement sometimes takes away the intrinsic value that the activity actually gives. Unless the elderly is in need of money. Perhaps instead of money, a tangible action of paying-it-forward can be conducted. eg: 3 dialysis machines will be donated to these 3 families if you attend this workshop.

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Guest

23/01/22 17:20:51

In response to "How Can We Improve?"

I think we can learn a lot from the elderly as they have a lot of experience that they can share and impart to the new generations and their skills are part of singapore history and story and also a family tradition and happiness story.

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Guest

23/01/22 13:40:34

In response to "How Can We Improve?"

Trying to put myself in the shoes of a senior. After retirement, I wouldn\'t be bothered about whether I am given some form of compensation for my effort and time. After retirement, I would focus on what I have done in my life / what kind of legacy would I be leaving behind. Caution that this is a personal view point. I would be more than happy to merely be recognized for my contribution to society and be involved with a community where I feel part of something bigger than myself. Appealing to emotions is something that you guys can consider doing when framing your publicitiy/how you can appeal to your target users!

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Guest

23/01/22 13:35:08

In response to "How Can We Improve?"

pretty good idea but long term traction might be an issue, where one can Google the answer for anything, and be presented with a myriad of resources to help them, what can a senior citizen do that the Internet can\'t help but I can see the appeal of having someone personally supervise and mentor you when you are stuck plus things like culinary and artistic skills are harder p.s just wondering if there are opportunities to further this as a kind of friendship.. and not a one-off bid and no longer involved and not in contact most of us thrives on longer social connections the fulfilment of having helped/been helped.

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Guest

23/01/22 09:15:46

In response to "How Can We Improve?"

Instead of limiting yourself to auction websites, i suggest branching out to social media! eg youtube/ tiktok you guys can help them film the videos as there is adsense and besides allowing the videos to have greater outreach, and raising awareness, you can earn additional money to support the seniors& charities- seniors can teach their specialised skill/ interview like/ social experiments/ Besides bidding on skills and experiences, some seniors may also have tangible things to contribute- woodcraft/ sewing! I really love this idea keep going!

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Guest

22/01/22 16:10:14

In response to "How Can We Improve?"

NA

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teaeggqiong

20/01/22 03:44:21

In response to "How Can We Improve?"

It\'s great to enable elderly to share their expertise and talents - they can find purpose in life, and pass on what they have too. One obstacle is the use of IT and digital tools to conduct workshop / sharing, which is how younger people learn nowadays. Support in this area would empower the elderly greatly.

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Srivarshni

19/01/22 14:25:07

In response to "How Can We Improve?"

you guys can gain more credentials or approval for big gov organisations or something. That way, volunteers might be more incentivised on their own. You can also target schools for volunteers.

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Guest

18/01/22 14:25:32

In response to "How Can We Improve?"

I wanted to say that there are various reasons (motivations) on why a person volunteer, so there is no size fits all on incentivizing them. You can have a multi pronge approach to ensure you address the motivations of volunteers - sharing stories, awards, gifts, thank you cards, token of appreciation etc.

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Guest

11/01/22 15:35:17

In response to "How Can We Improve?"

Transparency in how much company earns with each bidding event.

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Guest

11/01/22 04:44:20

In response to "How Can We Improve?"

Transparency and gamification

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Guest

11/01/22 03:46:17

In response to "How Can We Improve?"

Some ideas on \"provide some form of points that volunteers can claim with merchants/vouchers\": Maybe even LinkedIn credits to premium-fy their profiles since many of the volunteers are youth and working on their careers, it\'ll be nice that their long-term volunteering not only makes their profiles look good but actually puts their resumes up and out there.

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Guest

10/01/22 00:56:41

In response to "How Can We Improve?"

I think you could spread get SMEs on board, they might be more willing to help

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Guest

07/01/22 14:08:17

In response to "How Can We Improve?"

High volume low value bids to increase participation

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Guest

06/01/22 15:17:50

In response to "How Can We Improve?"

I believe your team got the right concern with regards to adoption challenges and will be excited to see what your team decide on based on the feedback received. In addition to incentivizing both the elderly and youths to adopt the platform, there could be consideration into how to make the use of the platform sustainable as well to ensure returning uses.

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Guest

03/01/22 20:46:40

In response to "How Can We Improve?"

Really like this idea! Perhaps look into similar initiatives like how airbnb there is a section where people can share their experience and people can sign up for it.

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Guest

01/01/22 18:54:21

In response to "How Can We Improve?"

Consider reaching out to celebrities/influencers who have a close relationship with their grandparents to host an activity together. Having \'themed\' classes that may be unique e.g. the only grandma who knows how to make this kueh.

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Guest

01/01/22 09:10:37

In response to "How Can We Improve?"

make sure there is a cap/cut off bid for projects, or some may bid to the same project due to hype or popularity and others get no bid. make sure there is minimum bidding number for projects as any bid counts.

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Guest

01/01/22 04:20:09

In response to "How Can We Improve?"

I\'m not really sure how the marketplace is going to look, but if I were a user, one thing i would appreciate is a feature that allows me to \'follow\' people whose skills/stories I am interested in and would continue to learn more about. Perhaps even getting notifications when they put up something that we might be interested to bid on.

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Guest

31/12/21 14:05:51

In response to "How Can We Improve?"

You progress is so amazing already!! Consider how to streamline or simplify the process in any way possible since its targetted at seniors. Also, it has great potential to expand to include other age groups as potential volunteers (but I believe you already know this ;)

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