Fast fashion waste accounts for 92 million tonnes (2015*) of waste produced annually. As the fashion industry continues to grow globally, the amount of waste increases as well.
How can we educate and promote slow and conscientious buying habits in fashion while being ethical?
Reclé aims to promote slow fashion by offering their customers a sustainable clothing option that is also fashionable.
The team hopes to design versatile and long-lasting designs that will prevent impulse and disposable purchases. All products will be manufactured with recycled or organic fabric. The team will also make sure to engage an ethical factory that provides production workers with a fair living wage and working conditions.
In response to "What do you lookout for when you are shopping for a fashion brand? (More Than One Choice)"
Affordable price ,Product quality,Variety of designs,Inclusive sizing (Petite / Tall)
In response to "What practices or initiatives would you like to see in an aspiring sustainable & ethical brand?"
Clothes brands can collect old clothes in exchange for discounts for their new clothes items. It encourages recycling and donation of old clothes to organisations.
In response to "How much more are you willing to pay for a sustainable and ethical brand as compared to a regular brand?"
10-20%
In response to "What do you lookout for when you are shopping for a fashion brand? (More Than One Choice)"
Affordable price ,Sustainable initiatives,Variety of designs,Inclusive sizing (Petite / Tall)
In response to "What practices or initiatives would you like to see in an aspiring sustainable & ethical brand?"
Collecting old clothings, donation to charities
In response to "How much more are you willing to pay for a sustainable and ethical brand as compared to a regular brand?"
10-20%
In response to "What do you lookout for when you are shopping for a fashion brand? (More Than One Choice)"
Affordable price ,Product quality,Variety of designs,Stock availability,Inclusive sizing (Petite / Tall)
In response to "What practices or initiatives would you like to see in an aspiring sustainable & ethical brand?"
ESG infographics to help consumer understand their efforts
In response to "How much more are you willing to pay for a sustainable and ethical brand as compared to a regular brand?"
10-20%
In response to "What do you lookout for when you are shopping for a fashion brand? (More Than One Choice)"
Affordable price ,Product quality,Variety of designs,Inclusive sizing (Petite / Tall)
In response to "What practices or initiatives would you like to see in an aspiring sustainable & ethical brand?"
Interaction with consumers (engagement), transparency, receptive to customer feedback
In response to "How much more are you willing to pay for a sustainable and ethical brand as compared to a regular brand?"
10-20%
In response to "What do you lookout for when you are shopping for a fashion brand? (More Than One Choice)"
Affordable price ,Sustainable initiatives,Product quality,Variety of designs,Inclusive sizing (Petite / Tall)
In response to "What practices or initiatives would you like to see in an aspiring sustainable & ethical brand?"
use of environmentally-friendly materials
In response to "How much more are you willing to pay for a sustainable and ethical brand as compared to a regular brand?"
10-20%
In response to "What do you lookout for when you are shopping for a fashion brand? (More Than One Choice)"
Affordable price ,Product quality,Variety of designs,Company’s working ethics,Inclusive sizing (Petite / Tall)
In response to "What practices or initiatives would you like to see in an aspiring sustainable & ethical brand?"
Show, not tell.
In response to "How much more are you willing to pay for a sustainable and ethical brand as compared to a regular brand?"
10-20%
In response to "What do you lookout for when you are shopping for a fashion brand? (More Than One Choice)"
Inclusive sizing (Petite / Tall)
In response to "What practices or initiatives would you like to see in an aspiring sustainable & ethical brand?"
Dunno
In response to "How much more are you willing to pay for a sustainable and ethical brand as compared to a regular brand?"
10-20%,20-30%,30-50%,I\'m willing to purchase from a sustainable and ethical brand regardless of price.
In response to "What do you lookout for when you are shopping for a fashion brand? (More Than One Choice)"
Affordable price ,Product quality,Variety of designs, Engaging brand
In response to "What practices or initiatives would you like to see in an aspiring sustainable & ethical brand?"
Perhaps ways to reduce wastage
In response to "How much more are you willing to pay for a sustainable and ethical brand as compared to a regular brand?"
10-20%
In response to "What do you lookout for when you are shopping for a fashion brand? (More Than One Choice)"
Affordable price ,Sustainable initiatives,Product quality,Variety of designs,Company’s working ethics,Inclusive sizing (Petite / Tall)
In response to "What practices or initiatives would you like to see in an aspiring sustainable & ethical brand?"
To see no jeopardy of styles while being sustainable
In response to "How much more are you willing to pay for a sustainable and ethical brand as compared to a regular brand?"
10-20%
In response to "What do you lookout for when you are shopping for a fashion brand? (More Than One Choice)"
Affordable price ,Product quality,Variety of designs,Stock availability,Inclusive sizing (Petite / Tall)
In response to "What practices or initiatives would you like to see in an aspiring sustainable & ethical brand?"
Helping vulnerable families.
In response to "How much more are you willing to pay for a sustainable and ethical brand as compared to a regular brand?"
10-20%
In response to "What do you lookout for when you are shopping for a fashion brand? (More Than One Choice)"
Affordable price ,Sustainable initiatives,Company’s working ethics
In response to "What practices or initiatives would you like to see in an aspiring sustainable & ethical brand?"
Inclusive work environment, no child labour
In response to "How much more are you willing to pay for a sustainable and ethical brand as compared to a regular brand?"
20-30%
In response to "What do you lookout for when you are shopping for a fashion brand? (More Than One Choice)"
Affordable price ,Product quality,Inclusive sizing (Petite / Tall), Engaging brand
In response to "What practices or initiatives would you like to see in an aspiring sustainable & ethical brand?"
where the products are sustainable and conditions of factory workers, working ethics
In response to "How much more are you willing to pay for a sustainable and ethical brand as compared to a regular brand?"
20-30%
In response to "What do you lookout for when you are shopping for a fashion brand? (More Than One Choice)"
Affordable price ,Product quality,Variety of designs
In response to "What practices or initiatives would you like to see in an aspiring sustainable & ethical brand?"
Recycling bins for customers to donate old clothings in stores
In response to "How much more are you willing to pay for a sustainable and ethical brand as compared to a regular brand?"
10-20%
In response to "What do you lookout for when you are shopping for a fashion brand? (More Than One Choice)"
Affordable price ,Product quality,Variety of designs,Inclusive sizing (Petite / Tall), Engaging brand
In response to "What practices or initiatives would you like to see in an aspiring sustainable & ethical brand?"
wearable designs
In response to "How much more are you willing to pay for a sustainable and ethical brand as compared to a regular brand?"
10-20%
In response to "What do you lookout for when you are shopping for a fashion brand? (More Than One Choice)"
Affordable price ,Sustainable initiatives,Product quality,Variety of designs,Company’s working ethics
In response to "What practices or initiatives would you like to see in an aspiring sustainable & ethical brand?"
Having proceeds from one day of the month go towards an established charity. I also think it’s important that brands encourage consumers to use what they have first and buy only if they really need it- that’s ultimately the more ethical way of consuming.
In response to "How much more are you willing to pay for a sustainable and ethical brand as compared to a regular brand?"
10-20%
In response to "What do you lookout for when you are shopping for a fashion brand? (More Than One Choice)"
Affordable price ,Product quality,Variety of designs
In response to "What practices or initiatives would you like to see in an aspiring sustainable & ethical brand?"
Sustainability from end to end
In response to "How much more are you willing to pay for a sustainable and ethical brand as compared to a regular brand?"
10-20%
In response to "What do you lookout for when you are shopping for a fashion brand? (More Than One Choice)"
Affordable price ,Product quality,Variety of designs
In response to "What practices or initiatives would you like to see in an aspiring sustainable & ethical brand?"
Encouraging people to trade before buying new.
In response to "How much more are you willing to pay for a sustainable and ethical brand as compared to a regular brand?"
10-20%
In response to "What do you lookout for when you are shopping for a fashion brand? (More Than One Choice)"
Sustainable initiatives,Product quality,Company’s working ethics
In response to "What practices or initiatives would you like to see in an aspiring sustainable & ethical brand?"
Clothing made from recyclable material
In response to "How much more are you willing to pay for a sustainable and ethical brand as compared to a regular brand?"
20-30%
In response to "What do you lookout for when you are shopping for a fashion brand? (More Than One Choice)"
Affordable price ,Product quality
In response to "What practices or initiatives would you like to see in an aspiring sustainable & ethical brand?"
initiatives that give back to the community, and a commitment to slow and ethical fashion, not just using \"ethically\" sourced materials to churn out capsule collection after capsule collection on a very regular basis.
In response to "How much more are you willing to pay for a sustainable and ethical brand as compared to a regular brand?"
10-20%
In response to "What do you lookout for when you are shopping for a fashion brand? (More Than One Choice)"
Affordable price ,Sustainable initiatives,Product quality,Company’s working ethics,Inclusive sizing (Petite / Tall)
In response to "What practices or initiatives would you like to see in an aspiring sustainable & ethical brand?"
Produce by pre order instead of mass production
In response to "How much more are you willing to pay for a sustainable and ethical brand as compared to a regular brand?"
10-20%
In response to "What do you lookout for when you are shopping for a fashion brand? (More Than One Choice)"
Affordable price ,Sustainable initiatives,Product quality,Inclusive sizing (Petite / Tall)
In response to "What practices or initiatives would you like to see in an aspiring sustainable & ethical brand?"
Promote more awareness on the wastage of fast fashion
In response to "How much more are you willing to pay for a sustainable and ethical brand as compared to a regular brand?"
10-20%
In response to "What do you lookout for when you are shopping for a fashion brand? (More Than One Choice)"
Affordable price ,Sustainable initiatives,Variety of designs,Company’s working ethics,Inclusive sizing (Petite / Tall)
In response to "What practices or initiatives would you like to see in an aspiring sustainable & ethical brand?"
Sustainable affordable practices.
In response to "How much more are you willing to pay for a sustainable and ethical brand as compared to a regular brand?"
10-20%
In response to "What do you lookout for when you are shopping for a fashion brand? (More Than One Choice)"
Affordable price ,Product quality,Variety of designs,Stock availability,Inclusive sizing (Petite / Tall)
In response to "What practices or initiatives would you like to see in an aspiring sustainable & ethical brand?"
Transparency towards customers
In response to "How much more are you willing to pay for a sustainable and ethical brand as compared to a regular brand?"
10-20%
In response to "What do you lookout for when you are shopping for a fashion brand? (More Than One Choice)"
Sustainable initiatives,Product quality,Company’s working ethics,Inclusive sizing (Petite / Tall)
In response to "What practices or initiatives would you like to see in an aspiring sustainable & ethical brand?"
Transparency of products to customers
In response to "How much more are you willing to pay for a sustainable and ethical brand as compared to a regular brand?"
10-20%
In response to "What do you lookout for when you are shopping for a fashion brand? (More Than One Choice)"
Affordable price ,Product quality,Variety of designs
In response to "What practices or initiatives would you like to see in an aspiring sustainable & ethical brand?"
recycle materials used
In response to "How much more are you willing to pay for a sustainable and ethical brand as compared to a regular brand?"
10-20%
In response to "How Can We Improve?"
Incorporate fashion recycling in clothes production and also fashion trading to reduce wastage of old clothes.
In response to "How Can We Improve?"
Perhaps collaborations with popular fashion brands; helps with promoting your own initiative and the brand\'s image
In response to "How Can We Improve?"
i think you might need to find your target audience e..g men of a certain age group? to better monetise and sustain your idea
In response to "How Can We Improve?"
Many shops are also offering designs that allows a variety of ways to wear the item, thus it is important that you can ensure there will be a continuous supply of ideas in producing different designs of clothes that allows variety of ways to wear. Other than clothes, it might be good to look at bags, jackets etc. The quality of clothes manufactured is extremely important as well.
In response to "How Can We Improve?"
wider range of products
In response to "How Can We Improve?"
There should be an option for not willing to pay more.
In response to "How Can We Improve?"
Great project to focus on producing fashion sustainably! Would it be useful to complement your brand by offering unique sales model e.g. clothing rental? This could be similar to Zalora’s no fuss return, and you could allow (1) purchase at full price; (2) refund of 90% price upon return after 1 week (effectively rental cost at 10% each week). Such a sale and return model could reduce wastage, especially if the younger generation do not wish to have two tiktok/instagram videos wearing the same piece of clothing. This “shared wardrobe” concept may better differentiate your brand based on its mission to prevent impulse and disposable purchases.
In response to "How Can We Improve?"
I personally think that , people choose to throw away clothes to stay close to the trends and having a mindset which is that “can’t wear same clothes for more than 5 times”. It is an inevitable truth that people tend to look down upon people who wear same clothes for a lot of times. Even if it’s difficult to get rid of that mindset, it’s important for you guys to spread as much awareness as possible. Also I would really love if a lot of fashion Which are eco-friendly.
In response to "How Can We Improve?"
Actually I would not pay more for a sustainable brand. If there is a way to keep prices affordable just like regular clothing yet you are sustainable, it would be great.
In response to "How Can We Improve?"
Perhaps more details how the production process is going to go about and how big of an impact it would have on helping the environment
In response to "How Can We Improve?"
I believe that you guys can improve by partnering up with bigger textile companies to see if you guys can source sustainable products in bulk at a cheaper price and work with them to lower down the costs of production by using their factory and pre-engaged vendors to ensure that the costs of these sustainable products would not be inflated.
In response to "How Can We Improve?"
Increasing awareness
In response to "How Can We Improve?"
trading / swapping clothes is also sustainable vs. buying new ones. Am worried if the new clothes are not flexibly designed enough..... and end up not being worn enough times, which defeats the purpose...
In response to "How Can We Improve?"
To make sure people can see where their money is going, and that it isn’t greenwashing, it might be good to have a page providing transparent information on all the fabrics, manufacturers and suppliers involved. Plus points if you can see how much money is going to charity too if that initiative is pursued.
In response to "How Can We Improve?"
Team can consider collecting recycled clothes and giving tokens to donors (who can then use the tokens to redeem products), to provide them with a closed-loop experience.
In response to "How Can We Improve?"
I think to have fashion really slow down is to encourage people to stop buying. It doesn\'t matter if the fabric is sustainable, if the practice is still \'buy and throw away\' it will not stop the waste issue. Maybe consider things like upcycling workshops/having people come into contact with the clothes-making process/swapping before buying.
In response to "How Can We Improve?"
Maybe breakdown on the costs and profits, and include transparency for your consumers to know where the additional cost is going. (Sustainable clothing which can be worn in different ways could be pricier). Include photos, videos, montages in your factory\'s process so that consumers can see visually where their money is going and that your product is justified. - Singi Das, singi.das.7@gmail.com
In response to "How Can We Improve?"
there are quite a few new ethical clothing brands so I do wonder about the need, how this will be different and what gap in the ethical clothing market does it address. is there a particular clothing item/group that currently lacks sustainable options?
In response to "How Can We Improve?"
Designing product for capsule wardrobe and thus promote the idea of it
In response to "How Can We Improve?"
When it comes to fast fashion especially during this time and age where e-commerce is prevalent thus promoting people to shop more. I feel that there needs to be more awareness on the side effects of fast fashion to counter attack this issue. Government initiatives on sustainability materials should also be looked into. For example; promoting grants to such organizations that stick to ethical practices.
In response to "How Can We Improve?"
NIL. Clear & anticipating initiative from team.
