The average Singaporean generates over 8 tonnes of carbon emissions annually, more than twice the world’s average, and more than four times the target to maintain a sustainable footprint.
How can we reduce our carbon footprint and build better eco-habits individually and as a nation?
ecocentive aims to create a marketplace platform that verifies the purchase of eco-actions between individual eco-actors and eco-minded organisations.
They will reward individual eco-actions through monetary rewards proportional to their carbon impact and become a certified channel for eco-minded organisations to promote and financially support civic eco-sustainability. The impact of these eco-actions will be validated and measured through IOT technology and research-based algorithms.
In response to "How often do you perform eco-actions? (1.e. recycling, saving electricity, using reusable bags)"
At least once a week
In response to "How much does a company’s ESG (Environment Social Governance) track record affect your purchase decisions?"
I would prefer if a company takes conscious actions to save the earth as it can have long standing effect.
In response to "What percentage of a product’s price should go to ESG spending? (On a scale of 1 to 100%)"
20%
In response to "How often do you perform eco-actions? (1.e. recycling, saving electricity, using reusable bags)"
At least once a week
In response to "How much does a company’s ESG (Environment Social Governance) track record affect your purchase decisions?"
zara - fast fashion. once u get the knowledge about their ESG efforts, it does affect me now whether to buy their products
In response to "What percentage of a product’s price should go to ESG spending? (On a scale of 1 to 100%)"
20%
In response to "How often do you perform eco-actions? (1.e. recycling, saving electricity, using reusable bags)"
At least once a week
In response to "How much does a company’s ESG (Environment Social Governance) track record affect your purchase decisions?"
Minimal
In response to "What percentage of a product’s price should go to ESG spending? (On a scale of 1 to 100%)"
0.5
In response to "How often do you perform eco-actions? (1.e. recycling, saving electricity, using reusable bags)"
At least once a week
In response to "How much does a company’s ESG (Environment Social Governance) track record affect your purchase decisions?"
Not much
In response to "What percentage of a product’s price should go to ESG spending? (On a scale of 1 to 100%)"
1
In response to "How often do you perform eco-actions? (1.e. recycling, saving electricity, using reusable bags)"
At least once a week
In response to "How much does a company’s ESG (Environment Social Governance) track record affect your purchase decisions?"
Not too much to be honest.
In response to "What percentage of a product’s price should go to ESG spending? (On a scale of 1 to 100%)"
20%
In response to "How often do you perform eco-actions? (1.e. recycling, saving electricity, using reusable bags)"
At least once a week
In response to "How much does a company’s ESG (Environment Social Governance) track record affect your purchase decisions?"
Very honestly I have no idea what it means. So I can’t give y’all a accurate answer so sorry
In response to "What percentage of a product’s price should go to ESG spending? (On a scale of 1 to 100%)"
Ermm about 10%
In response to "How often do you perform eco-actions? (1.e. recycling, saving electricity, using reusable bags)"
At least once a week
In response to "How much does a company’s ESG (Environment Social Governance) track record affect your purchase decisions?"
No at all
In response to "What percentage of a product’s price should go to ESG spending? (On a scale of 1 to 100%)"
Its too hard to tell as every product bears different environmental costs. I don\'t think it should be reparative in nature where profits are used on ESG spending post production, but the environmental cost should be included in the product itself with the costs borne 50-50 by the producer and customer.
In response to "How often do you perform eco-actions? (1.e. recycling, saving electricity, using reusable bags)"
At least once a month
In response to "How much does a company’s ESG (Environment Social Governance) track record affect your purchase decisions?"
Not much. Quality and reliability of products are key factors.
In response to "What percentage of a product’s price should go to ESG spending? (On a scale of 1 to 100%)"
1%
In response to "How often do you perform eco-actions? (1.e. recycling, saving electricity, using reusable bags)"
At least once a month
In response to "How much does a company’s ESG (Environment Social Governance) track record affect your purchase decisions?"
Doesn\'t affect actually.
In response to "What percentage of a product’s price should go to ESG spending? (On a scale of 1 to 100%)"
Can\'t comment.
In response to "How often do you perform eco-actions? (1.e. recycling, saving electricity, using reusable bags)"
At least once a week
In response to "How much does a company’s ESG (Environment Social Governance) track record affect your purchase decisions?"
I’m not sure…
In response to "What percentage of a product’s price should go to ESG spending? (On a scale of 1 to 100%)"
5%?
In response to "How often do you perform eco-actions? (1.e. recycling, saving electricity, using reusable bags)"
At least once a week
In response to "How much does a company’s ESG (Environment Social Governance) track record affect your purchase decisions?"
not much
In response to "What percentage of a product’s price should go to ESG spending? (On a scale of 1 to 100%)"
10%
In response to "How often do you perform eco-actions? (1.e. recycling, saving electricity, using reusable bags)"
At least once a month
In response to "How much does a company’s ESG (Environment Social Governance) track record affect your purchase decisions?"
Little. As long as they don\'t have had reputation.
In response to "What percentage of a product’s price should go to ESG spending? (On a scale of 1 to 100%)"
1%
In response to "How often do you perform eco-actions? (1.e. recycling, saving electricity, using reusable bags)"
At least once a week
In response to "How much does a company’s ESG (Environment Social Governance) track record affect your purchase decisions?"
Not much
In response to "What percentage of a product’s price should go to ESG spending? (On a scale of 1 to 100%)"
20
In response to "How often do you perform eco-actions? (1.e. recycling, saving electricity, using reusable bags)"
At least once a week
In response to "How much does a company’s ESG (Environment Social Governance) track record affect your purchase decisions?"
I\'ve actually never paid attention to this before.
In response to "What percentage of a product’s price should go to ESG spending? (On a scale of 1 to 100%)"
10%
In response to "How often do you perform eco-actions? (1.e. recycling, saving electricity, using reusable bags)"
At least once a year or never
In response to "How much does a company’s ESG (Environment Social Governance) track record affect your purchase decisions?"
Not at all.
In response to "What percentage of a product’s price should go to ESG spending? (On a scale of 1 to 100%)"
1%
In response to "How often do you perform eco-actions? (1.e. recycling, saving electricity, using reusable bags)"
At least once a week
In response to "How much does a company’s ESG (Environment Social Governance) track record affect your purchase decisions?"
On a scale from 1-4 with 4 being \"affects a lot\", I would say 4.
In response to "What percentage of a product’s price should go to ESG spending? (On a scale of 1 to 100%)"
40%
In response to "How often do you perform eco-actions? (1.e. recycling, saving electricity, using reusable bags)"
At least once a week
In response to "How much does a company’s ESG (Environment Social Governance) track record affect your purchase decisions?"
Not much. As I don\'t live in a minimalistic lifestyle, sometimes is difficult to think about ESG when you want to purchase FMCG.
In response to "What percentage of a product’s price should go to ESG spending? (On a scale of 1 to 100%)"
10%
In response to "How often do you perform eco-actions? (1.e. recycling, saving electricity, using reusable bags)"
At least once a month
In response to "How much does a company’s ESG (Environment Social Governance) track record affect your purchase decisions?"
Not much, unless there is a direct impact or incentive to me, such as save my electricity bills if company’s ESG is good.
In response to "What percentage of a product’s price should go to ESG spending? (On a scale of 1 to 100%)"
20%
In response to "How often do you perform eco-actions? (1.e. recycling, saving electricity, using reusable bags)"
At least once a month
In response to "How much does a company’s ESG (Environment Social Governance) track record affect your purchase decisions?"
not too much honestly I just compare between the different prices only
In response to "What percentage of a product’s price should go to ESG spending? (On a scale of 1 to 100%)"
10%
In response to "How Can We Improve?"
I think the tracking and transparency of a company eco actions to consumers is a clear sign of its commitment to protect the earth through eco actions that protects the vulnerable like the rainforest, animals, earth resources, etc.
In response to "How Can We Improve?"
how to justify these actions and prevent giving money away for free? need further elaboration
In response to "How Can We Improve?"
Prove that the alroigthm cannot be hacked
In response to "How Can We Improve?"
I think it’s a good idea to give incentives as it is an easy way to help people adapt to such changes as people love incentives! One thing you could do is to create more awareness of wastefulness as sometimes I see people buy one plastic water bottle every day! That is incredibly wasteful and could be easily solved by just carrying your own reusable bottle.
In response to "How Can We Improve?"
Great initiative guys! Solutions looks really solid and sustainable:) do you guys have a more focused target group. I just feel like starting with a smaller group might help y’all gain credentials and help y’all move ahead step by step. All the best!
In response to "How Can We Improve?"
One concern is how to continually involve the general public, who do not see the urgency of environmental sustainability, in your project. The project description seems to imply an economic ecosystem that could be at risk of becoming an excluded system supported and engaged solely by parties that are already invested in environmental issues which wouldn\'t change much on a societal impact level.
In response to "How Can We Improve?"
In addition to monetary incentives, would it be useful to help companies and industries identify ESG-actions and/or best practices that are also cost-saving in nature (e.g. economies of scale in pooling deliveries and purchases)? Financial incentives may be passed on to consumers (e.g. Zalora/Shopee to offer a ESG delivery option where items can be pooled and deliver to the same postal code on a later date, thereby saving trips and incurring lower fees for customers who are not in a rush to receive their products) It may also be useful to consider how some companies may naturally be in high carbon footprint industries. Complementing the marketplace with research on best ESG practices may help companies work towards such efforts. You may also wish to seek endorsements from various business associations on the viability of such ESG efforts and/or make it available to consumers so that it features prominently in their purchase decisions (e.g. paper packaging instead of plastic, encourage can recycling)
In response to "How Can We Improve?"
often eco-actions are non-actions (eg: not buying new clothes), not sure how they can be tracked?
In response to "How Can We Improve?"
If eco actions are based on voluntary individual actions, maningful and sustainable participation will hardly be achieved. Cost to environment should be internalised within product cost
In response to "How Can We Improve?"
The idea sounds promising. Team can consider raising awareness and getting children interested in this (e.g., partnering schools or gamifying eco-actions) so that they have a habit of going green from young.
In response to "How Can We Improve?"
Wondering if this is what susGain is already doing?
In response to "How Can We Improve?"
The issue with eco-minded organizations and eco-related goals is that there is no transparency. Down to the core, every organization has money-making as its top priority. Unless this benefits their profits, they won\'t be able to commit 100%, which often results in greenwashing. An improvement would be to provide some of that transparency behind the scenes, perhaps reveal a certain range of carbon emissions each product cost. Have to figure out a way to appeal to the money-minded organizations so that this would not be to waste.
In response to "How Can We Improve?"
How can you differentiate or collaborate with other industry partners out there doing something similar? Perhaps focus on a particular segment within the marketplace first and scale up gradually e.g. featuring sustainable food business followed by sustainable fashion retailers etc. Who knows, along the way, you may find your differentiating factor! :)
In response to "How Can We Improve?"
Having a great marketing plan on how you think this affects daily life as a consumer. And why should one pay more attention in trying to reduce our carbon footprint.
In response to "How Can We Improve?"
Good marketing plan is key - for example using social media platforms, competition on who has the most carbon impact.
In response to "How Can We Improve?"
improve through greater public education to generate greater awareness of our individual impacts on the environment and greater emphasis on how each of us can play a part from young so that the young will grow up to become more environmentally conscious and instil a greater sense of awareness
